October 2022 - Page 2 of 3 - Latest News, Headlines at Peter Zmijewski

4 SEO tweaks to transform Q4 sales

October 13, 2022 news

Adapt to recent Google updates while maximizing brand visibility, traffic and sales potential in time for Black Friday and Cyber Monday. SEO drives 43% of all website traffic and helps brands reduce paid search costs. During the shopping-heavy holiday season, SEO becomes even more important as ready-to-purchase consumers search for specific products. It’s time to bet on smart SEO strategies and pay attention to sales-impacting updates Google has made to its search algorithms. Just over the last five weeks, Google has introduced four big changes that affect page rankings, as…

SEM

This Thursday– Get More Value Out of Your First-Party Data

October 12, 2022 news

There’s still time to register! Join us for this live webinar and learn how to make your search, social and display ad campaigns more effective. First-party data is your most important advantage in today’s highly regulated marketing environment. And customer conversations have become your ultimate first-party data source. In fact, for marketers who work in industries that rely on phone calls to close sales, they’ve become a holy grail. But extracting value from first party data hasn’t been easy — until now. Artificial intelligence (AI) is now delivering smarter customer…

TikTok releases Photo Mode and 7 new editing tools

October 11, 2022 news

The new editing and photo tools give creators more freedom over the content they post. But the updates aren’t quite original. TikTok has just announced Photo Mode, as well as seven new editing tools for creators. Let’s take a look. What’s new. The seven new editing features are now available in the US and most regions globally. These tools allow creators to adjust their clips right in the TikTok platform. Edit clips: Stack, trim, and split video clips Edit sounds: Cut, trim, and set the duration for sounds Edit and position text: More easily edit,…

Marketing

TripAdvisor, Yelp and others highlight venue safety, an emerging consumer decision factor

October 10, 2022 news

Cautious consumers want more information about COVID-19 precautions. It’s safe to say that the U.S. has badly fumbled its response to COVID-19 and the pandemic will be with us through at least the end of 2020. That means consumers will probably remain cautious about returning to hotels, restaurants, retail stores, gyms and salons for the foreseeable future. Varying levels of consumer comfort. In a recent coronavirus-response consumer survey, the Pew Research Center found: 79% of U.S. adults are now comfortable going to the grocery store. 53% would feel comfortable going to a…

Bing

Bid Boosting On Bing: Discover The Untapped Value

October 8, 2022 news

Are you using bid modifiers in your Bing Ads campaigns? Columnist John Cosley explains what bid modifiers are and how bid boosting works. Reaching the right audience at the right price is the goal for every advertiser, but that goal can be frustratingly elusive. Fortunately, there’s a powerful tool at your disposal to do just that: bid modifiers. Bid modifiers provide you additional control to ensure your ads are shown to the customers you care about most — and not shown to those you care about least — while helping you optimally manage to…

google

Google adds ‘Black-owned’ business attribute to local listings

October 7, 2022 news

The attribute can show when listings appear in Search and Maps and is part of several initiatives aimed at supporting Black business owners. Verified Google My Business profile owners in the U.S. can now add a Black-owned business attribute to their listings. Business attributes are highlighted as icons when customers view a business’ profile on mobile, as shown below. The new Black-owned business attribute. Source: Google. Why we care Google said it has seen “a surge in online searches for Black-owned businesses” in recent months — a period in which the Black…

SEM

4 things to learn about paid search from The North Face

October 5, 2022 news

Large retail brands face unique challenges when it comes to online marketing. Here are a few lessons to be learned. Managing a large international brand is hard work. Especially when that brand is multi-channel (sold direct and through retailers, online and through individual branded stores). I was thinking about these challenges recently and wanted to choose a brand and deep dive into how they handle their search campaigns. The marketing demands of these brands can be difficult when you balance all the stakeholders, internally and externally. So, let’s take a…

SEO

25 tips to optimize your content for people and search engines

October 4, 2022 news

Content optimization today should combine a user-first approach with a good grounding in SEO. Here’s how to get the right balance. Google’s helpful content update has finished rolling out, and while it didn’t create the impact many anticipated, it’s certainly turned our attention to reviewing and improving content. What we have determined is that Google is making more steps toward serving content written for people, by people. With this in mind, optimizing content for both people and search engines should be possible. Here are my top tips for enhancing your content…

Google helping to build pilot coronavirus testing website

October 3, 2022 news

Engineers are contributing to the project aimed at helping people find nearby drive-through COVID-19 testing sites. The President of the United States announced during a press conference Friday that the White House is partnering with Google to build a website to help people find a coronavirus testing site. The site will give users a symptoms testing quiz and then if the site determines you should be tested, it will direct you to drive through COVID-19 testing clinics. Details have since emerged that this will be a pilot program from Alphabet…