November 2022 - Latest News, Headlines at Peter Zmijewski

Samsung May Be Prepping Self Repair Assistant App

November 30, 2022November 30, 2022 news

Samsung’s self repair plans may be coming into sharper focus, with a reported Self Repair Assistant app in the works. First spotted by SamMobile, Samsung has filed for a trademark that indicates its intention to release a mobile app to assit in self repair efforts. The outlet describes the application: The trademark filing describes “Self Repair Assistant” as a “computer application software for mobile phones for self-installation and self-maintenance of smartwatches, tablets, mobile phones, and earbuds.” It’s supposed to provide “consultancy and information services relating to self-installation and self-repair” of various…

Marketing

eCommerce Email Marketing: Why Do You Need It?

November 29, 2022 news

eCommerce email marketing is one of the earliest forms of internet advertising, and studies show that it’s still just as effective today. Social media advertising may be new, flashy, and appealing to younger audiences, but when choosing between an eCommerce email marketing agency and a social media marketing agency, there are a few other factors to consider. Emails have been a tried and true method of marketing for a long time and are trusted by many generations of consumers. While social media allows for more creative expression in terms of graphics, gifs,…

Bing

Report: Google-Apple Safari Search Deal Expiring, Yahoo & Bing Want In

November 28, 2022 news

According to The Information Google’s default Safari search deal with Apple is up in 2015. Microsoft and Yahoo are reportedly separately competing for the Safari business across devices. The Information says that both companies are pitching to Apple’s Eddie Cue and that his decision will be based “on the quality of the product as much as the potential […] According to The Information Google’s default Safari search deal with Apple is up in 2015. Microsoft and Yahoo are reportedly separately competing for the Safari business across devices. The Information says that both companies are pitching to Apple’s…

google

Google promotes Prabhakar Raghavan to lead Search, replacing Ben Gomes

November 26, 2022 news

Jerry Dischler becomes the new head of Google Ads, Gomes takes over Google Education, while Google veteran Jen Fitzpatrick takes on engineering. Google announced several major personnel changes Thursday. They involve search, engineering and ads and the internal promotion of some Google veterans to new roles: Prabhakar Raghavan, Jerry Dischler, Jen Fitzpatrick and Ben Gomes. Ben Gomes moves from Search to Education Gomes isn’t leaving Google; he’ll be taking on a new role connected to various Google education and learning initiatives: Google for Education, Google Scholar and education search, as well as Google Arts…

SEM

Killer paid search tactics that every marketer needs to know

November 24, 2022 news

n this webinar, learn how to turn more high-intent searchers into inbound calls that accelerate your customer acquisition. Paid search is an efficient and cost-effective way to drive more high-intent customers to your business. If you get it right, you can drive high-value inbound calls. And once you get a potential customer to call, they convert at 10x the rate than they do online, so you might be sitting on a gold mine. But driving inbound calls with PPC is a bit different than clicks, and attribution and optimization can…

SEO

Use this SEO forecasting template to gain insights for 2023

November 23, 2022 news

Learn how to use SEO forecasting to glean directional insights and set traffic expectations for the year ahead. Even in boom times, marketing budgets are divided among a range of teams, channels, and initiatives. Going into 2023, with a shaky economy likely to cap many budgets and headcounts far below optimal levels, it will be especially important for marketers to articulate a compelling case for why their area of expertise should get a fair share of resources. In other words: forecasting how X resources will achieve Y growth is going to be vital. Because of this,…

New Meta privacy updates for teens

November 22, 2022 news

New Facebook and Instagram teen users will automatically be opted in, while current users will need to manually select the settings. Facebook and Instagram parent Meta has just rolled out new privacy updates for everyone under the age of 16, or 18 in some countries. New privacy defaults. Starting today, teens will default to more private settings when they join Facebook. For teens already on the platform, Meta recommends making these changes manually. The new privacy settings affect: Who can see their friends list Who can see the people, Pages and…

Marketing

Study: Killing ‘review gating’ doesn’t hurt scores and grows overall volume

November 21, 2022 news

GatherUp’s examination of internal data shows benefits of inclusive process. Not long ago, there were many companies in the reputation management segment doing what came to be called “review gating.” This is the process of soliciting customer feedback and sending satisfied customers down one path and others with negative sentiment down another. Gating holds almost no benefits. The “positive” path typically leads to relevant review sites including Google, Yelp and TripAdvisor. Those who express negative views are shepherded into some sort of customer service resolution or “make good” process. This approach,…

Bing

Bing Ads New Bid Preview Tool Lets You See Effects Of Bid Changes In Real Time

November 19, 2022 news

See how ads will display with bid increases before committing to new keyword bids. Bing Ads has introduced a new features to the Ad Preview and Diagnostics tool to help advertisers see the estimated impact of bid changes in real time. If your ads are not being delivered because your bid is too low, an icon indicating more information is available will display next to the message “Bid Too Low” in the Ad preview and diagnostics tool. Click to enlarge. Clicking the icon will pull up the the bid landscape window with…