Google launches new search, shopping and maps features
Multisearch for food, Google Lens translation, AR beauty and shoes, Maps live view search and more.
Note that some of these were announced at the Search On event a few months ago.
Find food through Multisearch
See a food dish you think looks tasty and it makes you hungry? Well, now with Google Lens, you can take a photo of that dish and add then type “near me” in Google Multisearch to have Google show you restaurants where you can order that dish off their menu.
“This new way of searching will help me nd local businesses in my community, so I can more easily support neighborhood shops during the holidays,” said Cindy Huynh, Product Manager, Google Lens.
This feature is launching today in English in the U.S. mobile search results.
Here is a GIF of that in action:
said.
Here is a screenshot of what this looks like:
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<h2>New shopping models for AR beauty</h2>
<p>Also, Google has added new augmented reality search features for you to try product on models with various features, skin tones and more. Google added a new photo library with 150 models representing a diverse spectrum of skin tones, ages, genders, face shapes, ethnicities and skin types to help you accurately test over 2,000 foundation shades from a wide selection of brands.</p>
<p>This is a feature we covered a <a href=)
while back but now it is going live today in the US.
Google Maps live view search
Now you can search and explore neighborhoods with augmented reality using the Google App on your phone. You can now take the Google Maps app on your phone, click on the camera icon and look through the screen to see overlays of what is right near you in real-time.
Google has been demoing this feature for some time but starting next week, this feature will start rolling out in London, Los Angeles, New York, Paris, San Francisco and Tokyo.
Here is a screenshot of what this looks like:
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<h2>Google Maps adds EV charging filters and wheelchair accessibility</h2>
<p>Google also added the ability to filter Google Maps for charging stations with fast-charging plugs, or stations with plugs compatible with your EV. This can show CSS and CHAdeMo charges that do 350kW or even 50Kw, plus Google may even show their availability. This will be available globally on Android and iOS wherever EV charging stations are available.</p>
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Plus, Google added filtering Google Maps for if a place has a wheelchair-accessible entrance thanks to the wheelchair icon on Google Maps. This will be available globally on Android and iOS wherever EV charging stations are available.
Why we care
If you or any of your customers are in any of these businesses and can leverage any of these features, you likely should as you may get more exposure from Google Search for doing so. As a searcher, these features are not just fun and useful but also, many are downright cool.
