November 2022 - Page 2 of 3 - Latest News, Headlines at Peter Zmijewski

Google launches new search, shopping and maps features

November 18, 2022 news

Multisearch for food, Google Lens translation, AR beauty and shoes, Maps live view search and more. Google has announced a boatload of new search features across Google Search, Google Lens, Shopping and Maps all aimed at bringing search to more users in more helpful ways. These improvements cross over Multisearch, Google Leons, Google Shopping and Google Maps. Note that some of these were announced at the Search On event a few months ago. Find food through Multisearch See a food dish you think looks tasty and it makes you hungry? Well, now…

SEO

Choosing an SEO platform

November 16, 2022 news

Reduce the time and errors involved in managing organic search campaigns. With thousands, tens of thousands, and even millions of pages, sites, social conversations, images, and keywords to manage and optimize, enterprise SEO has become increasingly complicated and time-consuming. Using an enterprise SEO platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns. Ready to help your organization choose the SEO platform that is the right fit for your business needs and goals? MarTech’s Enterprise SEO Platforms: A Marketer’s Guide examines the market for…

SEM

New report shows Google cost per lead has increased for 91% of industries

November 15, 2022 news

The data was pulled from over 79K client campaigns running search ads from October 2021 through September 2022. A new report shows that the cost per lead has increased for about 91% of industries in Google. The hardest hit industries are Arts & Entertainment (up 134%), Travel (up 69%), and Furniture (up 54%). Industries that saw a decrease in cost per lead are Finance & Insurance (down 2%), and Education and Instruction (down 29%). Making sense of the data. LocaliQ speculates that the reason for the increases is inflation, broad keyword…

Microsoft Commits to More Self-Repair Options

November 14, 2022November 14, 2022 news

Microsoft is continuing its commitment to providing customers self-repair options, with the Surface Pro 9 marking a major change. Companies across the industry are slowly embracing self-repair options amid pushback from customers and legislators alike. While Microsoft is one of the companies that has expressed commitment to the trend, iFixit says the new Surface Pro 9 may be a real turning point. Whereas previous Surface models received a score of 1 out of 10, the Surface Pro 9 receives a “respectable 7 out of 10.” The device lost points because…

Marketing

Let’s hope COVID-19 isn’t a ‘mass extinction event’ for small businesses

November 12, 2022 news

SMBs spend billions annually on digital advertising and marketing services. Most of the attention surrounding the economic fallout from COVID-19 has focused on job losses — now 38.6 million since March. Census data also indicate that roughly 47% of U.S. households have been impacted by layoffs or salary reductions. Somewhat less attention has been paid to COVID-19’s effect on small businesses (SMBs) and the related implications for the digital marketing ecosystem. According to an Alignable survey of more than 300,000 small businesses, roughly 85% have now been affected, mostly in…

Bing

Bing Puts March Madness Bracket In Search Results, Predicts Kentucky To Win Championship

November 11, 2022 news

Search results include complete men’s college basketball tournament bracket, along with Bing’s game-by-game predictions. To no one’s surprise, Bing is predicting that the University of Kentucky will win the men’s college basketball national championship. And anyone doing searches on terms like “NCAA,” “March Madness” and “college hoops” will see the entire tournament bracket and Bing’s predictions for all 69 games right in the search results. It’s all a result of that Bing/NCAA partnership announced last week, along with about seven hours of data crunching by the Bing Predictions team after the tournament…

google

Google’s 2010 and 2018 page speed algorithms were replaced by core web vitals

November 10, 2022 news

Yep, it is all about the Page Experience update and core web vitals when it comes to Google’s ranking alogrithms. In the history of Google page speed ranking algorithms, we had three different announcements. Most recently we had the page experience update from 2020 that uses core web vitals, in 2018 we had the Google page speed update, and then in 2010 we had the Google site speed update. Google only uses core web vitals. Google’s John Mueller confirmed on Twitter that Google now only uses the most recent update for page speed ranking, specifically the page…

SEO

5 SEO best practices for Black Friday and the holiday season

November 5, 2022 news

Looking to boost your holiday sales this Black Friday/festive season? It’s best to plan ahead of time and implement these seasonal SEO tips. The world’s largest shopping season – Black Friday through Christmas – is here. Will the rising cost of living, drop in customer confidence, and frequent Google algorithm changes spell doom for SEO specialists? In this article, we will go over some SEO tips that will help you navigate this holiday season and plan for the next. 1. Create dedicated landing pages for Black Friday To increase visibility for Black…