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Month: November 2022

SEM 

Hour and date dimensions now available in GA4

news

The new dimensions will be available across both Google Analytics 4 explorations and reporting customization. Google has just added hour and date dimensions for Google Analytics 4. A dimension is an attribute of your data. It describes your data and it’s usually text as opposed to numbers. An example of a dimension is Event name, which shows the name of an event that someone triggers on your website or application (such as “click”). The new dimensions. An explanation of the new dimensions is below: Hour is the hour when an event was collected. Nth hour is…

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Latest News 

BigCommerce teams up with Snapchat for a new app

news

The new app enables U.S. merchants of all sizes to directly integrate their store and sync catalogs. The new app will allow BigCommerce users to create shopping ad campaigns on Snapchat. The app was launched in the US and will extend to additional markets sometime next year. How it works. Brands and advertisers can optimize campaigns using the Snap Pixel to track conversions and measure results, view and analyze campaign performance across all ad accounts, and ensure campaigns are meeting their target goals. Snap recently partnered with Amazon for a new AR shopping experience, and…

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Marketing 

Parse.ly looks to solve content marketing attribution challenges

news

A conversions report details which content converts the most users, which content contributes to the most conversions and the types of conversions. Content marketing and analytics provider Parse.ly has rolled out the first generally-available release of Parse.ly Conversions. The solution seeks to help marketers address content attribution challenges of conversion reporting. It allows users to select different attribution models for assigning credit to content. The release also includes features such as labels that can be applied to categorize conversion actions. “This release includes a conversions report that shows which content converts…

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Bing 

Your Ideal Shopping Campaign: The Critical Segmentation Decision

news

Columnist Carrie Albright lays out the considerations for shopping campaign structure, including the pros and cons of brand, category, and product segmentation. Although Google Shopping campaigns have officially been widespread for over a year (and Bing is catching up quickly), the fine art of structuring and optimizing Shopping campaigns is still a mystery to many. A common first step is to simply create an “All Products” campaign to test the waters and get a few ideas for how your feed actually performs. But where to go from there is a crucial decision, and a…

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