Supercharge your marketing ROI for success
Measuring marketing performance is a delicate balance between science and art. There once was a time when marketing was more art than science. Understanding whether or not your creative asset, display ad or even a TV spot was driving customers to your business took a lot of work. And there was little to no data to tell you what was working and what wasn’t working. That has since changed. It’s now as much science as it is art. When using analytics to deploy targeted campaigns for specific marketing groups, your…
Read More