TikTok introduces Attribution Manager with flexible windows
Advertisers will have the ability to choose longer windows that are more in line with their conversion goals. To provide more flexibility in advertisers’ goals, strategies, and conversion journeys, TikTok is introducing a flexible Attribution Manager. The new feature enables users to set custom attribution windows on the TikTok Ads Manager. Why the change. TikTok realizes that every advertiser is different in regard to the actions their target market takes after clicking an ad. If the goal is brand awareness, a click or like is a sufficient objective. However, if the…
Read More