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Year: 2022

SEO 

Staying virtual; Wednesday’s daily brief

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Plus, how to set up Google Analytics 4 using Google Tag Manager. Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, being in-person isn’t worth anyone’s well-being. That’s why we’re planning to continue virtual SMX and MarTech events in 2022. I want to be amongst my fellow search marketers as much as anyone, but…

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SEM 

Planning and creating the perfect landing page

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Landing pages can make or break your digital marketing. Learn how to create landing pages that convert. If you’re looking to gather leads for your business, you need to have a landing pages strategy. Just like every other marketing tactic, this can be done well or it can be done poorly. In order to see the greatest return on their investment, businesses need to build effective landing pages, and then test and optimize them in order to maximize conversion rates. This guide from SharpSpring is written for any marketer looking…

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Latest News 

Google’s 3D Swirl ad format now available in DV360

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The interactive ads are available in three sizes for mobile. Swirl, the mobile interactive display ad format that Google started testing last year is now available globally to Display & Video 360 customers globally. Users can rotate, zoom and expand 3D elements in Swirl ads. Brands that have been testing the ads include Purina, Nissan, Adidas and Belvedere Vodka, Google said in the announcement. How they work. If you have existing 3D assets, upload them to Google Web Designer and select one of the Swirl templates or build creative from scratch. You can also use…

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Marketing 

Salesforce’s Einstein boosts search in its Commerce Cloud

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The new features make it easier for online retailers to tailor site search to their visitors. Bit by bit, Salesforce is bringing its Einstein AI layer to all parts of its clouds. Today, the company is launching Einstein Search for Commerce in its Commerce Cloud so that stores using its e-commerce platform can make it easier for visitors to find stuff on their websites. The company says its platform is used by 2,400 sites in about 50 countries, handling over 350 million online shoppers monthly. In May, Einstein-powered enhancements were made to Commerce Cloud’s Predictive Sort,…

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Bing 

NORAD’s Santa Tracker counts down the days until Christmas 2016 with Bing’s help

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In 1955, NORAD’s number was mistakenly printed in a 1955 Sears Roebuck & Co. holiday ad. The organization has been tracking Santa ever since. Google’s not the only one with its eye on Santa’s whereabouts. For 61 years now, the North American Aerospace Defense Command (NORAD) has tracked Santa’s December 24 trip around the world. The practice started in 1955 when a Sears, Roebuck & Co. advertisement mistakenly included NORAD’s phone number to call Santa. According to NORAD’s website, the number dialed directly into the Commander-in-Chief’s operations hotline. “The Director of…

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google 

Status update on the Google indexing bugs

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99% of the mobile-indexing URLs are restored and 55% of the canonical URLs are restored. A couple of weeks ago we reported on a number of indexing bugs with Google Search. Google has updated us on Twitter with a status update on those bugs. Mobile-indexing bug. The mobile-indexing bug is now 99% resolved, with almost all the URLs being restored. The mobile-indexing bug was when Google failed to select any page at all to index. The issue impacted about 0.2% of Google’s index. That issue started earlier in September and spiked around September…

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Social 

Webinar: Unlock the power of TikTok for your social strategy

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Learn how to outperform your competitors. With 800 million active users worldwide, TikTok is influencing a whole new generation of social media users and consumers. This webinar will break down how content and influencers drive engagement and influence consumer behavior. Learn how to measure your competitive share of voice, engage consumers and drive revenue growth for your business.

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SEO 

Google showing return grace period within some product search results

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This may impact your click through rate from Google Search, so keep an eye on it. Google is now displaying the number of days you can return a specific product at a merchant directly in the search results snippet. Google shows a short section right under the main snippet for some search results that says “30-day returns” or “15-day returns” and so on. What it looks like. Here is a screenshot that I was able to grab of this in action: How does it work. It is unclear exactly how to show…

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SEM 

Using intent data to deliver results in 2021

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Intent signals bring precision to today’s B2B marketing strategy. The following article is based on a conversation between Colby Cavanaugh, VP Business Development & Alliances, Integrate and Kate Athmer, VP of Growth, Bombora. Hope is on the horizon that 2021 will be a substantial improvement over 2020 in nearly all aspects of business and everyday life, including the world of B2B marketing. Last year, the pandemic forced a digital awakening for B2B marketing as tried-and-true tactics like in-person events and conferences were eliminated seemingly overnight. This shift altered the B2B landscape…

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Latest News 

5 tips for adding connected TV to your holiday ad strategy

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With streaming TV time at record levels, you can’t afford to leave Connected TV ads out of your holiday game plan. There’s no doubt about it: this year you need to add Connected TV to your holiday ad strategy. With total viewing time on Connected TV devices jumping 81% year-over-year, millions of shoppers will be spending more time streaming television than ever before. And while you may initially think that viewers are mostly tuning in to subscription options like Netflix or Disney+, it’s ad-supported Connected TV that’s getting a major chunk of…

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