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Year: 2022

Marketing 

The latest jobs in search marketing

news

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. Every week, we feature fresh job listings for search marketers. Make sure to bookmark this page and check back every Friday. Are you looking to hire? You can submit your listing here for free. Please note that we do not include listings without a salary range. July 22 Paid Media (PPC) Specialist, Outpace SEO (Remote) Salary: $55,000-$75,000 Plan, create and manage PPC campaigns across a variety of channels Keyword research and…

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Bing 

Don’t be tardy! Back-to-school searching starts in July — plan campaigns now

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It’s not too early to start planning your back-to-school campaigns. Columnist Purna Virji from Bing suggests some ways to help you win over back-to-school searchers and stay a step ahead of the competition. I know what you’re thinking. School is just winding down, and you want me to start planning back-to-school campaigns already? Yup. And here’s why: Back-to-school shopping and searching shift into high gear in July. And if you’re not ready, you’ll miss out on the second-biggest shopping holiday of the year. The second biggest — who’d have thought that,…

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google 

Google migrates the disavow link tool to new Search Console

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Google also added the ability to download the file and see new errors related to your file. A year after officially closing down the old version of Google Search Console, Google announced that it has migrated the disavow link tool from the old Search Console to the new Search Console. Where is the disavow link tool? The new location for the disavow link tool is now at https://search.google.com/search-console/disavow-links. Previously it was located at https://www.google.com/webmasters/tools/disavow-links-main. Both URLs still seem to work, but I suspect Google will redirect the old URL to the new one. What is new? The…

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Social 

Twitter’s Shop Module pilot adds a product carousel to profiles

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Shop Modules are rolling out with a handful of brands in the U.S., and only domestic English-language users on iOS can currently see it. Twitter has launched Shop Modules, a dedicated section at the top of profiles where brands can showcase their products, as a pilot, the company announced Wednesday. The Shop Module pilot is currently rolling out with a handful of brands in the U.S., and only people in the U.S. who use Twitter in English on iOS devices are currently able to see the module. The Shop Module appears below…

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SEM 

Google Ads announces machine learning-based data-driven attribution models in new privacy landscape

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In the wake of losing data to FLoC, Google’s new DDA solution seems to offer more attribution options even for smaller accounts “In a move away from last-click, data-driven attribution will soon be the default attribution model for all new Google Ads conversion actions,” tweeted Ads Liaison, Ginny Marvin on Monday morning. As Google works toward a move privacy-focused search experience for users, it’s also adjusting the available attribution models for advertisers. “[Data-driven attribution] uses advanced machine learning to more accurately understand how each marketing touchpoint contributed to a conversion, all while…

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SEO 

Google provides some reasons why it won’t use your HTML title tags; Monday’s daily brief

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Plus, Instagram tests ‘Map Search’ and last-minute holiday shopping SEO tips. Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, autumn officially starts on Wednesday (if you’re in the northern hemisphere). But, in my neighborhood, the fall and Halloween decorations started popping up over the weekend, which reminded me that many marketers are in…

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Latest News 

YouTube experiments with automated lists of products detected in videos

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Plus, enabling YouTube video playback directly within Twitter may help content creators get more views. Google is testing a new feature that automatically detects products in videos and displays them, and related products, to viewers as a list, the company posted on its YouTube tests and experiments page yesterday. On Thursday, it also announced a new way to watch YouTube videos directly within Twitter on iOS. What are YouTube feature experiments? Occasionally, YouTube will test new tools and features with a small group of people for a limited time. These are known as…

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Marketing 

Winter Games doodle kicks off Google’s Doodle Snow Games

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Today’s doodle is the first doodle of a 17-day series celebrating the Winter Olympics. Google is marking the start of this year’s Winter Olympic Games — and officially kicked off its own Doodle Snow Games — with an animated Winter Olympics doodle featuring a cast of athletic animals. “Welcome to the opening day of the Doodle Snow Games!” writes Google on the Google Doodle blog. “On this brrr-eezy day in Pyeongchang, we’re joined by athletes from all over the world hoping to prove themselves best in class (or species).” The animated doodle includes multiple…

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Bing 

Beginners’ guide to Bing Ads management

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Considering advertising on Bing but not sure where to start? Columnist John Lincoln provides a handy guide for PPC newbies looking to get started with Bing Ads. You’re in business to reach as many people in your target market as you can, right? That means you should explore a variety of marketing channels. One of those channels is Bing Ads. Bing often gets a bad rap because it’s viewed as “the other search engine.” That doesn’t mean that it doesn’t have any users, though. Currently, Bing takes about 7 percent of…

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google 

Google Search Console API gains fresh data & more

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Not only can you get fresher data via the API, you can also manage your domain properties and more. Google announced updates to the Google Search Console API, after informing us the company was upgrading the API’s infrastructure a few months ago, now those upgrades are resulting in some new and useful features. Fresher data. A year ago last September, Google brought faster and fresher data to the Google Search Console performance reports. Now, with the updated API, that data can be accessed via the API. Google explained that the Performance report already supports fresh data that is…

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