You are here

Year: 2022

Social 

TikTok testing search ads

news

Many brands already know TikTok drives sales. TikTok search ads could help attract qualified traffic (and get valuable keyword data). TikTok is starting to roll out ads within its search results. The video ads have a “Sponsored” label, are located above the “Others search for” section, within the top four results. What it looks like. Here’s a screenshot of a TikTok search ad on the results page for [skincare routine], via a tweet from David Herrmann, president of Herrmann Digital, a paid social advertising company. More details on TikTok search ads. The beta test…

Read More
SEO 

Messy SEO Part 3: How to find cached images and improve user experience

news

Anyone who’s worked with website moves and merges knows redirecting the old pages to the new domain is just part of the story. User experience optimization is an equally important stage in any SEO project. Messy SEO is a column covering the nitty-gritty, unpolished tasks involved in the auditing, planning, and optimization of websites, using MarTech’s new domain as a case study. Hello marketers, This installment for “Messy SEO” details my process of rectifying the broken link and image issues that arose following the MarTech website consolidation. In Part 2…

Read More
SEM 

Google offering concessions to avoid DOJ lawsuit

news

Legal pressures are mounting and Google offers to split part of its ad-tech business to avoid trouble. In their latest efforts to fend off a lawsuit from the US Department of Justice, Google is offering to split the part of the business that auctions and places ads on websites and apps into a separate company under the Alphabet umbrella. No word from the DOJ. While the Justice Department spokesperson isn’t commenting at this time, it’s not entirely clear if they would accept any offer short of an asset sale. Antitrust officials…

Read More
Latest News 

Digital marketing ranks in the top 3 hottest skills Americans are learning in 2022

news

The digital marketing industry is hot right now and employees are looking to learn and grow by adopting new skills. It’s no surprise that the last couple of years have been hard on workers around the world. In the US alone, the “quit rate” reached a 20-year high and came to be known as the Great Resignation. Earlier this year we reported another anomaly dubbed the “Great Reshuffle” that saw 618,000 marketers leave their jobs in 2021. A report from LinkedIn predicted that this trend would continue well into 2022 with 24% of marketers looking…

Read More
Marketing 

Google officially launches SeekToAction for key moments for videos in search

news

Previously announced at Google I/O, SeekToAction markup is now out of beta. At Google I/O, the company announced new ways for Google to understand how to timestamp your videos for key moments in Google Search. Today, Google said that SeekToAction markup is now out of beta and can be used for any site with videos. What are key moments? Key moments are displayed in Google Search for videos where Google can determine the sections of timestamps of the video. Google lets searchers jump to sections of the video (key moments), directly from the search results. Key moments…

Read More
Bing 

Bing now officially supports Fact Check label with ClaimReview markup

news

About a year after Google began showing fact labels in search, Bing has officially begun showing the label in their own search results. Bing has finally announced their official support for the “Fact Check” label in search. This is powered by the ClaimReview schema markup and now shows up in the Bing search results. We reported about Bing adding this to their webmaster documentation a few months ago, but the search results did not start showing the label until yesterday. Now if you do searches, you may see a line that reads “Fact checked by Snopes”…

Read More
google 

Google Maps local listing now showing web search results

news

As you scroll through the local listings in Google Maps, Google may show you web results at the bottom. Brian Barwig spotted Google displaying web search results in the Google Maps local search results listings for an individual business. Brian, a local SEO, said “we are noticing a new section, “Web Results”.  We, at Search Engine Land, were able to replicate this. Where to see it. Go to a business listing in Google Maps and scroll past the business information and towards the bottom, you will see “Web Results.” What it looks like. Here…

Read More
Social 

Facebook testing new sidebar, channels for groups

news

The new features aim to make it easier for users to find and participate in group discussions, events, and experiences. Facebook is testing a new sidebar that helps users find groups quicker and easier. The sidebar lists your groups and their latest activity like posts or chats. You can also pin your favorite groups so you can access them quicker, and even create your own. The case for groups. This reorganization doesn’t change the functionality of groups or how they work, but reorganizes them within the Facebook platform and offers a…

Read More
SEO 

How to empower your SEO and digital marketing strategy with data

news

Set up your dashboards. Run experiments. Improve your conversion rate. Monitor trends. Revamp and update your SEO strategy. Repeat. After your technical, content and outreach strategies are in place, you should be well on your way to digital marketing success. At this stage, you should have optimized your website for a strong page experience, created lots of entity-driven content, and gained inbound links providing you with rankings and traffic. Now, you’ll need to empower your team with the right data to help you continue to grow and shape your digital marketing strategy. Setting up your…

Read More
SEM 

Your 5 biggest Google Ads challenges & how to solve them

news

Paid search is more competitive than ever. Find your PPC A-game in 2020 and start winning. Paid search is a highly-competitive marketplace, with more than 160 billion monthly Google searches and 95.3% of clicks going to the top four results. Digital ad spend worldwide is expected to reach over $375 billion by 2021, so the pressure is on to boost performance and increase conversions. To successfully navigate the paid search landscape marketers need to be proactive and learn how to get the best out of the right tools to stay on top of their…

Read More