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Year: 2022

google 

Google Search Console compare feature in performance reports

news

This feature can be very useful in debugging Google Search issues with rankings, indexing and potentially crawling. Google has a compare feature in the Search Console performance report. This compare feature seems to allow you to compare by query or pages across clicks, impressions and other metrics. It turns out this is not new, it has been around for a while and I had some brain fog. I have updated the story to reflect this is not new and decided to leave it up, as it may help others. What…

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Social 

Social Media – Risk or Reward for Your Brand? September 22 Webcast

news

With social media hacks increasing in frequency and severity, all organizations need help managing social media risk. Whether it’s an innocent but inappropriate posting by an intern, or a sophisticated hack into your passwords – all brands face some level of social media risk. What if you could dramatically decrease the risk to your accounts, so you can continue to reap the enormous economic benefits of investment in social media for your brand? In this webcast from our sister-site Digital Marketing Depot, learn how you can enhance control and oversight into…

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SEO 

Top 7 SEO tips for WordPress sites

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Making small changes to your WordPress site can significantly increase your SEO. If your WordPress site rank is not performing as expected, all hope is not lost. There are a couple of things you can do to improve your SEO ranking. The seven methods outlined below are quick, simple, and proven to show results. 1. Make sure HTTPS is enabled Using an SSL certificate to secure your website lets your viewers know your site is secure, which helps with ranking. SSL certificates are available both free and paid. Once you have…

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SEM 

How your PPC conversions will be impacted without privacy-first measurement

news

What happens if you don’t build new measurement frameworks? Decreased PPC performance, for starters. Let’s avoid this. Within the next 12-15 months, third-party cookies will retire across digital marketing channels. Savvy advertisers know they need to begin developing a game plan for the cookieless future, but what will happen to those who don’t adapt to these changes? Above all, marketers will suffer from signal loss, which will negatively impact how we measure campaign performance, optimize campaigns over time, create audiences for ad distribution and drive growth within our digital channels.…

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Latest News 

Twitter removes nofollow attribute from links in tweets

news

It is unclear if Twitter intentionally removed the attribute or not and even so, if Google would count links in Twitter posts. Twitter has removed the nofollow link attribute from Twitter posts, tweets, in its source code. It is unclear if Twitter removed this attribute on purpose or not and if even search engines, like Google, would value links from Twitter or not. Timing. According to Chris Silver Smith, Twitter removed the nofollow link attribute sometime in the past couple weeks or so. He said on Twitter “Twitter is apparently no longer…

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Marketing 

A hands-on solution for powerful digital experiences

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You’re Invited! Join Scot Gillespie, CTO and general manager at Arc XP and AWS, for a special conversation on rich experiences tailored to your needs. In today’s attention economy, legacy content management solutions no longer meet the needs of content creators and their development teams. Arc XP is a cloud-based digital experience platform that helps enterprise companies, retail brands and media and entertainment organizations create and distribute content, drive digital commerce and deliver powerful experiences. Available on AWS Marketplace, Arc XP’s state-of-the-art digital platform is engineered to meet the demands…

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Bing 

Who wins? Google & Bing’s ‘Super Bowl ad’ search results are quite different

news

Searches for ‘Super Bowl ads’ will surge ahead of Sunday’s kickoff. Here’s what the engines are serving up. Searches for “Super Bowl ads” are about to heat up as we head into Sunday. People turning to Google and Bing for information about the official Super Bowl Lii commercials will find very different treatments of the results on each of the engines. Here’s a look at how those results compare. Going in alphabetical order, we’ll start with Bing. Bing’s carousel of Super Bowl ads Whether people are searching Bing on desktop or mobile,…

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google 

Some early observations on the Google December core update

news

Some of these observations are based on the quality raters guidelines, the past core updates, and sound SEO advice. Google’s December 2020 Core update was a big one according to many of the data providers. Our job, day in and day out, is to analyze Google updates and determine what the commonalities are so that we can advise our clients on how to improve their websites. Now that the core update is done rolling out, as of December 16, 2020 and while we do not have the December core update figured out completely, we thought…

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Social 

Does Cambridge Analytica have your info? Here’s how to check

news

Facebook is making it easy for users to find out if their data was scraped and is launching a data abuse bounty program to report app developers. As Facebook CEO Mark Zuckerberg heads to Washington, D.C., to testify before Congress about Cambridge Analytica exploiting user data, the site is now making it easy for users to see if their information was shared with the analytics firm. The feature is listed in the company’s help center. Doing a search for “Cambridge” or “Cambridge Analytica” on the help center search bar will display the following…

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SEO 

When and how to analyze UX metrics to improve SEO

news

Don’t forget about measuring user experience (UX) for data-driven insights on how to improve your website. There’s an abundance of SEO strategies available to improve website performance. However, most strategies focus on increasing sessions. What happens once these users land on your website? As David Freeman explained back in 2017, UX is pivotal to the future of SEO and “what is good for the consumer is good for organic search performance.” By analyzing user interactions on website navigation menus, measuring scroll depths, button clicks, engagement with form fields and even JavaScript errors, we can…

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