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Year: 2022

SEM 

Google Chrome’s Topics API test going public July 1

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Advertisers using Google AdSense to monetize their websites may soon see the initial trail go live, but can opt-out. “A small percentage of traffic” will soon see the initial testing of Google Chrome Topics API go live on July 1. The new feature will enable users to enable interest-based advertising without having to track the site a user visits. Interest-based advertising. According to recent developer documentation, “IBA can help advertisers to reach potential customers and help fund websites that cannot otherwise easily monetize visits to their site purely via contextual advertising.…

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Latest News 

New Twitter ‘Search Subscribe’ feature coming soon?

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You may soon be able to subscribe to receive push notifications for tweets matching any search queries you want. You may soon have a new way to get push notifications from Twitter whenever someone’s tweets match a search query that you specify. The Twitter feature is called “Search Subscribe.” Twitter has not confirmed if or when the feature will roll out to users. It was first spotted by Dylan Rousse, an Android developer, in the latest pre-release version of Twitter’s mobile app. How it works. When you do a search in the…

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Marketing 

Pause out of stock products with this Google Ads Script

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Just in time for holiday shopping season, this script runs hourly and automatically pauses product ads that are out of stock on Shopify. Black Friday and the busy holiday season is rapidly approaching, it’s a boom time for retailers, but with the fast-moving environment, products rapidly go out stock, often with ads still running resulting in wasted budget. With large inventories, it’s almost impossible to keep on top of pausing ads to out of stock products manually. We hated seeing retailers wasting paid media budget, so our team of developers…

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Bing 

Now View The Night Sky In Bing Maps

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Roughly two years ago Microsoft introduced “WorldWide Telescope.” At first it required a software download. It then was made available as a Silverlight web app. Today it’s being integrated into the new Silverlight version Bing Maps. In other words, you can now “look up at the sky” and see how space looks over that geographic […] Roughly two years ago Microsoft introduced “WorldWide Telescope.” At first it required a software download. It then was made available as a Silverlight web app. Today it’s being integrated into the new Silverlight version…

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google 

How are local service ads impacting Google Ads accounts?

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Make sure you are paying attention to the local service ads option with Google Ads, even if it is not yet available for your industry. In September 2020, Google launched local services ads to lawyers.  Since my agency works with a lot of lawyers, we were very curious to see how these ads impacted where people click in the search results. At first, we assumed these ads were stealing clicks from the local pack results but were surprised to find that although it did lower the click-through-rate of the Google My Business listings, the…

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Social 

Instagram opens Stories link sticker to all users

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If your business has a following on Instagram, make sure to incorporate it as part of your social strategy this holiday shopping season. Instagram has made the link sticker available to all users this week. The feature lets you link out to third-party sites, stories, products, and more via the Stories option in the app. Source: Instagram blog Previously only available to select accounts. Instagram began testing the sticker option as a replacement to “Swipe Up” linking in Instagram Stories around August. Plus, the features were only available to verified accounts or those…

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SEO 

SEO reporting to impress: How to successfully report your SEO process, efforts and result

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SEO reporting is critical for SEO success, and you should prioritize it accordingly. None of us have likely become an SEO for the love of reporting, in fact, it’s among the least favorite activities for many SEOs based on a poll I did a while ago. However, decision-makers care a lot about reporting as it’s how we communicate and they assess the SEO process investment and overall success. In fact, the effectiveness of SEO reports can end up being the difference between getting fired rather than more SEO support or a raise by decision-makers.…

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SEM 

Spotify, Meta update political ad offerings for 2022 election cycle

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New inventory and updated location targeting should help political advertisers during the 2022 U.S. midterm elections. Spotify and Meta have made substantial changes to their ad platforms as they brace for the 2022 U.S. midterm elections. These changes will likely impact political ad spending this election cycle. Spotify brings back political advertising. According to an email sent by Spotify to partners this week: Political ads will be eligible to run across thousands of podcasts on and off of Spotify. Podcasts on the Spotify network will have the ability to turn off…

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Latest News 

DuckDuckGo Caught Giving Microsoft Trackers a Free Pass

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All is not what it seems with the company that labels itself a champion of privacy, with a security researcher finding that DuckDuckGo (DDG) whitelists Microsoft’s trackers. DDG has made a name for itself as a privacy-first company, building a search engine, browser extensions, and web browsers around the premise of protecting user privacy. Unfortunately, the company hasn’t exactly been forthcoming about the terms of its deal with Microsoft. Unlike Google, Bing, or Brave, DDG gets its search results from other engines, with the bulk of them coming from Bing. The company…

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Marketing 

Webinar: Overcome third-party data challenges for CX success

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Data-driven strategies and first-rate technology make a sublime customer experience. A sublime customer experience allows customers to move from channel to channel without losing their place or the information they’ve entered. To successfully deliver these experiences, brands must meet current data, security, and personalization challenges with ambitious strategies and first-rate technology. Join seasoned experts from Redpoint Global in a live webinar and learn how you can creatively collect first-, second- and third-party data to engage and retain consumers. Register today for “Data-Driven Answers to Achieve Omnichannel Success” presented by Redpoint Global.

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