2022 - Page 18 of 29 - Latest News, Headlines at Peter Zmijewski

Bing is testing an ‘open in new window’ icon in the search results

May 23, 2022 news

While you can set your search settings to open all search results in a new window, Bing is testing an icon that lets you do that for each individual search result. Bing is testing a new icon in its search results interface to let searchers open the search result they are interested in directly or in a new window. Some searchers are seeing a rectangular box with an arrow when you hover over a search result. It can display on an ad or an organic listing. The icon’s alternative text reads “Click…

google

Google launches video health tools to help publisher monetization

May 21, 2022 news

A handful of automated tools from Google will help publishers get a better view of their video inventory. Maximizing the return on video inventory is a problem likely to be found at the top of most publishers’ lists. Help is on the way for those using Ad Manager thanks to new video specific tools from Google. The new features are part of the Programmatic Video Health Tools and real-time video reporting, both with goals of using automation to surface insights and information quickly. Programmatic video signals This card will create…

SEM

How a self-audit PPC checklist can protect your work from external audits

May 19, 2022 news

If you don’t audit your own work, eventually someone else will – and the impact on your work, you and your operation could be catastrophic. Search audits have the power to either help or ruin people’s work (and sometimes their career) at the same time. And honestly? That’s a good thing. PPC audits are powerful. External and internal audits are needed for the direct and indirect value they bring to your operation. Audit types First, let’s talk, non-extensively, about the most common types of audits: New biz pitch audit: These are straightforward…

SEO

10 reasons to join us at SMX Advanced online this June

May 18, 2022 news

TL;DR: Advanced. Actionable. Virtual. Free. The staggering amount of change in the last 24 months has presented search marketers with an unrivaled amount of challenges… and opportunities: The role of automation is expanding Major platforms are evolving Algorithm updates and ranking factor rollouts are endless And that’s just the start. Your key to a more successful future is continued training with trusted experts. Attend SMX Advanced for free, online June 14-15, to learn elite, sophisticated, actionable search marketing tactics that can help you stay a cut above the competition. Keep reading for 10…

IBM and AWS Collaborate to Deliver IBM Software as-a-Service

May 17, 2022 news

IBM and AWS have signed a collaboration agreement to provide IBM’s significant software catalog as Software-as-a-Service (SaaS) on AWS. AWS is the leading cloud provider in the world and, while not cracking the top three, IBM is nonetheless a significant player. The company recently announced its intentions to split, with the core of the company focused on hybrid cloud offerings. While they may be competitors, that isn’t stopping the two companies from working together to provide IBM’s breath of software and tools on the AWS platform. The agreement will cover IBM’s software…

Marketing

The Great Marketing Reshuffle: 618,000 marketers changed jobs in 2021

May 16, 2022 news

And why brands or agencies that are trying to hire right now may want to offer remote work. Spoiler: demand is huge. It’s a shocking number. During what has become known as the “Great Reshuffle,” 618,000 marketers left their jobs in 2021. That figure is 31% higher than in 2020. You should expect more reshuffling for the remainder of 2022. In the U.S. alone, 24% of marketers are actively looking for a new job, and 62% are considering changing jobs this year. That’s all according to LinkedIn’s 2022 Marketing Jobs Report.…

SEO

Link building: the least favorite part of SEO

May 13, 2022 news

We asked our audience: What is your least favorite part of SEO? Link building was named most often, with Google a close number two. There are plenty of reasons to love SEO. I certainly do and have since I started my SEO journey in 2007. But every job has unique challenges – aspects that can be frustrating, difficult, tedious or even downright painful. That’s why, earlier this week in the Search Engine Land newsletter, I asked readers: What is your least favorite part of SEO? Well, we have a winner. Or…

Marketing

The secret to achieving omnichannel success

May 12, 2022 news

This webinar teaches you how data-driven strategies and first-rate technology make a sublime customer experience. A sublime customer experience allows customers to move from channel to channel without losing their place or the information they’ve entered. To successfully deliver these experiences, brands must meet current data, security, and personalization challenges with ambitious strategies and first-rate technology. Join seasoned experts from Redpoint Global in a live webinar and learn how you can creatively collect first-, second- and third-party data to engage and retain consumers.

google

Google adds new valid page metadata help document

May 11, 2022 news

Google has also updated the title links help document with a new “no clear main headline” line. Google has added a new help document named valid page metadata that talks about how Google can process invalid or inconsistent HTML with the issues around invalid markup. Google also updated its help document on title links with a new section on “no clear main headline” in the troubleshooting section. Valid page metadata help document The new “use valid page metadata” help document can be found here, and it reads “using valid page metadata…