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Year: 2022

Bing 

Bing Maps adds build and share your itinerary

news

Now in the US and the UK, you can plan your trips using Bing Maps with predefined itineraries that can be customized. Bing has announced that within Bing Maps, you can now build and share your itinerary for upcoming vacations or trips. Bing will let you take predesigned itineraries and customize them for your own trip. For example, if you search on Bing Maps for [4 day New York itinerary], you get the ability to take a prepaid trip plan and rework it for your specific needs. Bing wrote that you can:…

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Social 

Twitter Circle: Limit who can view your tweets

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Find Twitter too toxic? Now you can limit who sees your tweets to 150 users of your choosing. Now testing: Twitter Circle. This new Twitter feature, which is now available for “some” Twitter users, lets you limit who can see your tweets. It can be up to 150 people. Here’s the announcement shared today by @TwitterSafety: While generally, the idea on Twitter is to reach as many people as possible, there are instances when you may not want this to happen. What we know. Little so far, such as when this will…

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SEM 

PPC Survey: Adoption of Google Ads automation high, marketers unhappy with recommendations

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A detailed new survey uncovers the most pressing issues of PPC experts as well as sentiment around the platforms and their features. PPCsurvey.com has just released a new State of PPC Global Report for 2022. It includes input from more than 500 PPC specialists from around the globe. The findings cover search marketers’ largest concerns, top priorities, spend data, automation insight and a wealth of information about the most pressing trends in paid search. Here’s a breakdown of some of the largest findings. High adoption rate of automations in Google…

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SEO 

How to analyze your SEO competitors and find opportunities

news

Learn how analyzing your competitors can help you discover potential keywords, find link building opportunities and build persona profiles. Understanding your competitors can give you tactical insights to help you discover opportunities. Before competing, athletes spend many hours understanding weaknesses to exploit and finding possible gaps in the playing field. Your digital marketing should come with the same level of insight and analysis. Identifying and reviewing your competitors can help you come up with a strong list of potential keywords, find link building opportunities and build your persona profiles. Starting…

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Latest News 

Employees Tell Apple to ‘Get Out of Our Way’ Over Hybrid Work Plans

news

Apple employees are once again pushing back against the company’s hybrid work plans. Apple’s efforts to bring employees back to the office have been fraught with challenges, with the company repeatedly pushing its return date back as a result of surges in the pandemic. The company finally began requiring employees to come back at least one day a week, starting in mid-April, and increased it to two days a week on May 2. By May 23, employees will be required to be in-person at least three days a week. In response,…

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Marketing 

Microsoft Advertising is rolling out Auto-generated remarketing lists and more

news

A handful of new additions this month will be warmly welcomed by Microsoft advertisers. Spring has been quite the busy season for Microsoft Advertising. First we heard about the news on RSA extensions adding an extra 60 days, then the search behemoth announced innovate new cash-back incentives ads. A handful of additions and upgrades have been announced in May, led by Auto-generated remarketing lists. New auto-generated remarketing lists You may see a new notification about audiences when logging into your Microsoft Advertising account. These new audiences are for those looking to “get…

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Bing 

Bingbot user-agent change coming in the Fall of 2022

news

Bing will stop using the historical user-agent and transition fully to the new user-agents. In 2019, Microsoft Bing announced new Bingbot user-agent names that fit better with its evergreen Bingbot crawling and rendering service. Microsoft’s Fabrice Canel has now said that by the Fall of 2022 the old user-agent will stopped being used and the search company will transition to the new user-agents fully. Old user-agent. Microsoft said it will stop using its historical user-agent by Fall 2022. That user-agent looks like this: Mozilla/5.0 (compatible; bingbot/2.0; +http://www.bing.com/bingbot.htm) New user-agent. Bing will use a user-agent that identifies the specific…

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google 

Google Ads API v10.1 is now available

news

v10.1 brings support for discover campaigns, campaign groups, local service campaigns and more. Google has released version 10.1 of the Google Ads API, the previous version 10.0 was released just under three months ago. Google Ads version 10.1 brings support for discover campaigns, campaign groups, local service campaigns and more. What is new. Google published a detailed release notes of what is new in version 10.1 but here are the highlights it wrote in this blog post: Added support for Discovery campaigns. You can create and update the campaigns using CampaignService and retrieve their attributes and performance metrics using GoogleAdsService.Search and GoogleAdsService.SearchStream.…

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Social 

Find Your Facebook Audience Gold!

news

Welcome to the Psychographic Targeting Hot House series, a column that originally appeared weekly on aimClear blog. Because of the popularity among our readers, we’ve partnered with Third Door Media, publisher of Search Engine Land and Marketing Land, to bring you this weekly column. We love Facebook advertising for the wealth of targeting options it […] Welcome to the Psychographic Targeting Hot House series, a column that originally appeared weekly on aimClear blog. Because of the popularity among our readers, we’ve partnered with Third Door Media, publisher of Search Engine…

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SEO 

SERP feature trends every SEO must know

news

How can you leverage SERP features to increase your visibility on search and reach more of your target audience? Every time you type a question into Google, the results page can look completely different. Think videos, images, ads, graphs, and related questions. Today there are more than 40 different interactive elements or SERP features that can appear. These responsive results offer an improved user experience, but pose a real challenge to search engine optimization (SEO). So, how can you know what SERP features should be at the forefront of your…

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