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Year: 2022

Social 

Report: Insights into the Tik Tok Audience

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This report explores how users interact with TikTok and what this means for brands who want to reach them. Five years after it first launched, the video sharing-focused social network TikTok has taken the world by storm. Downloaded more than 2 billion times by users in 150 countries, people have flocked to the mobile app which presents them with a stream of algorithmically selected short videos filled with music, dancing, cooking demos, and other short bits of user-created entertainment. For this report, DISQO surveyed 39,452 adult consumers in the United…

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SEO 

Programmatic SEO: Your missing link to 1M+ sessions

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Here’s what you need to know about programmatic SEO and how to start publishing unique, high-quality pages at scale the right way. It’s time to rethink SEO growth. Not every strategy needs to start with a blog post regurgitating the same information across the top Google results and end with an agency begging for links. In the era of Google Ads becoming more expensive and organic discoverability becoming less effective, companies need to differentiate themselves in SEO. We must push the envelope and create something that has yet to be…

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SEM 

Airbnb’s search marketing shift: Should advertisers follow suit?

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With CPCs rising across performance media channels, is it worth following Airbnb’s shift from PPC to brand marketing? Here’s what to consider. A recent Wall Street Journal article reported that Airbnb’s “strategy of slashing advertising spending, investing in brand marketing and lessening its reliance on search-engine marketing is continuing to pay off.” This remark has sparked discussions among many advertisers, wondering if a similar strategy may work for them. In 2019, Airbnb started to move budget away from search marketing in favor of broader marketing initiatives. The pandemic accelerated the shift, with…

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Latest News 

Apple Music Sing Brings Karaoke to Apple Music

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Karaoke fans are in for a treat, thanks to a new feature Apple is introducing called Apple Music Sing. Apple Music has had lyrics support for some time, but Apple Music Sing will take it to the next level with adjustable vocals, real-time lyrics, background vocals, and duet view. “Apple Music’s lyrics experience is consistently one of the most popular features on our service,” said Oliver Schusser, Apple’s vice president of Apple Music and Beats. “We already know our users all over the world love to follow along to their favorite…

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Marketing 

Supercharge your marketing ROI for success

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Measuring marketing performance is a delicate balance between science and art. There once was a time when marketing was more art than science. Understanding whether or not your creative asset, display ad or even a TV spot was driving customers to your business took a lot of work. And there was little to no data to tell you what was working and what wasn’t working. That has since changed. It’s now as much science as it is art. When using analytics to deploy targeted campaigns for specific marketing groups, your…

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Bing 

Getty Images Sues Microsoft For “Massive Infringement” Of Copyright By Bing Image Widget

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It didn’t take long for Bing’s new Image Widget to come under fire for alleged copyright infringement. The feature, which enables online publishers to display photos pulled in by the Bing search engine, rolled out Aug. 22. Today, Getty Images filed suit in a New York federal court claiming that it’s a “massive infringement” of […] It didn’t take long for Bing’s new Image Widget to come under fire for alleged copyright infringement. The feature, which enables online publishers to display photos pulled in by the Bing search engine, rolled out Aug.…

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google 

Google is testing new Rewarded Ad Gate beta program for publishers

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The program will give publishers an opportunity to monetize their most engaged users. Google has just started testing a new rewarded ad beta program for publishers to serve their players long-form, playable ads. How it works. As described by WebmasterWorld.com, “The Rewarded Ad Gate beta program will give you an opportunity to monetize your most engaged users. If a user frequently visits your site, you’ll have a way to collect additional ad revenue.” 1. The Rewarded Ad Gate will be displayed to a visitor on their fifth-page view of each month.…

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Social 

Twitstorm timeline: The latest on Elon Musk’s Twitter 2.0

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Elon Musk and Twitter continue to remain in the spotlight, for better or worse. Here is everything brands and marketers need to know. Ever since Elon Musk took over as CEO of Twitter, there have been a lot of changes to the platform. Some people love it. Others are not so sure. Many marketers have even said their goodbyes to Twitter. As far as brands are concerned, many have left the platform or temporarily paused ads due to increased hate speech, safety concerns, and Musk’s overall lax approach to content…

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SEO 

In-house vs. agency SEO work: The pros and cons

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Looking for a change in your SEO career? Can’t decide between an in-house marketing or agency role? Here are the pros and cons to consider. Roughly half of the Twitter DMs I receive are attempts to sell me “high-quality guest link posting.” The other half are lifelong agency SEOs looking to move in-house, asking me how to make the move and to review their resumes. While I started my career in a link building agency (the real trenches of SEO) and have the utmost respect for agencies, I’d like to…

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SEM 

Black Friday sales up nearly 12% from 2021

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Spending this holiday season is expected to rise 2.5% from a year ago, compared with 8.6% last year and 32% in 2020. Inflation and “sagging consumer sentiment” accounted for relatively muted Black Friday in the US this year. However, the numbers show that shopping centers are making a comeback, as people are enjoying brick-and-mortar shopping experiences again. Adobe Analytics said online sales rose 2.3% to $9.12 billion. The company’s initial projection was $9 billion, (for perspective, this percentage increase lagged far behind the country’s inflation rate, which is running at…

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