2022 - Page 21 of 29 - Latest News, Headlines at Peter Zmijewski

Why Google dropped Bing Discover pages from its index

April 15, 2022 news

No matter how big you are, if you go against Google’s guidelines it can end up biting you. Earlier this month, Google dropped a subset of Bing’s website from its index. The Bing Discover pages were completely dropped out of Google’s search results and resulted in Bing losing millions of pageviews from Google search. Bing.com/discover not in Google’s index. Here is a screenshot of Google showing no results from Bing Discover for a site:bing.com/discover command. How much traffic was lost? SEM Rush reports show a significant amount, just look at this chart showing the…

google

Google’s new highly cited label for top stories now live

April 14, 2022 news

Google announced this feature would be rolling out a few weeks ago, now it is live in the US English mobile search results. Google’s new highly cited label for top stories in the mobile US English search results are now rolling out. Google announced this feature a few weeks ago and told us it would be rolling out soon, and now it is. What it looks like. Here is a screenshot I took last night on my iPhone (while in New York) of the label showing up in this story. I first noticed…

SEM

Search Engine Land seeks editor to cover paid search marketing

April 12, 2022 news

Come help us educate marketers on developments in PPC, paid social media marketing, e-commerce and more. Come work with us! We’re looking for an Editor to join the team as a key reporter on topics related to pay-per-click search and social media marketing as well as digital commerce advertising. Reporting to the VP, Content, the Editor will contribute to Search Engine Land’s daily production of news, features, newsletters, analysis, special projects and more. As one of several authoritative journalists on the team, the Editor also helps to create agendas for…

SEO

R.A.C.E to success: A strategic framework to win at SEO

April 11, 2022 news

You can find success in your SEO strategy by following these steps. SEO can be broken down into clear, repeatable steps. We know that: Content is king and user experience is queen. Google wants us to create unique, relevant, comprehensive content so that searches can find exactly what they are looking for. Websites should load fast and make it easy for users to perform their desired actions. The content and experience of the site should be worthy of being mentioned and linked to by other relevant, authoritative websites. In this way, optimizing for SEO can be…

Windows 11 Smart App Control Requires a Reset to Enable

April 9, 2022 news

Microsoft is working on a new feature that promises to increase security on Window 11, but will require a complete reset to enable it on existing devices. Smart App Control is designed to help protect Windows computers from malicious applications. The feature blocks untrusted and unsigned applications. Unlike some features, which are implemented at a higher level, Smart App Control is part of the core OS, operating at the process level. The feature also uses AI in an effort to increase protection. Smart App Control goes beyond previous built-in browser protections…

Marketing

Top data and analytics trends for the digital-first marketer

April 8, 2022 news

In this webinar, Salesforce reveals insights from from 2,500+ marketers worldwide. As digital-first customer behavior accelerates, marketers have adopted equally critical mandates —customer satisfaction and growth. Because data is central to this dual mandate, we sought to understand how marketers use data to understand customers, build trusted relationships, optimize performance, and maximize the ROI of every investment. Salesforce’s 3rd Marketing Intelligence Report reveals insights trends on data and analytics from 2,500+ marketers worldwide. Join us as we unpack how data has become central to marketing success.

Bing

Bing revives its cashback program with Rebates

April 7, 2022 news

Bing’s new cashback offering will compete for shoppers with the likes of Honey and Google Shopping. Microsoft has introduced Bing Rebates, the successor to its now-defunct Cashback shopping program. The new program, which was originally reported by WinBuzzer, makes rebates available to select Microsoft Rewards members when they make purchases through participating retailers on Bing. Why we care In the wake of numerous developments in the e-commerce sector, such as PayPal’s acquisition of Honey, Google’s revamped Shopping experience and third-party coupon sites partnering up with publishers, Bing is offering incentives for users to do their shopping…

google

Google’s March 2022 product reviews update was smaller than the December 2021 product reviews update, say data providers

April 6, 2022 news

As a reminder, the Google product reviews update looks for in-depth analysis, actual product use, unique information and comparable product coverage. On March 23, 2022, Google begun rolling out the third product reviews update that added additional ranking signals to that ranking algorithm. It seems like the March 2022 product reviews update is just about done rolling out now, so we asked some of the data providers that track the ranking volatility, to tell us what they are seeing. In short, Semrush and RankRanger are showing that the March 2022 product reviews…