2022 - Page 22 of 29 - Latest News, Headlines at Peter Zmijewski

How to keep your SEO clients engaged: 8 communication touchpoints

April 4, 2022 news

Take the time to review your communication plan to keep your projects on track and your clients happy. SEO is not a set-it-and-forget-it thing, even if you or some of your clients wish it were. But all parties need to stay engaged in the project from start to finish for success. That means communication is key. Having a plan for how you will communicate with your clients throughout the engagement is an important part of SEO project management. Often when things go wrong, it’s not the work that’s the problem,…

SEM

How paid search marketers can address brand measurement challenges and grow in their careers

April 2, 2022 news

Brands are facing huge data measurement challenges. At SMX Next, Pascal Skropke and Andreas Reiffen show how paid search marketers can address them — and meet career goals along the way. Climbing the corporate ladder isn’t always the most straightforward process, especially for paid search marketers. Professionals seeking to grow their careers need to map out a path, accounting for their unique roles within their organizations. “The most important thing is to look at your current position,” said Pascal Skropke, CMO of Design-Bestseller, at SMX Next. “Not everybody has the opportunity to work…

US May Follow EU in Crackdown on Gatekeeper Tech Companies

April 1, 2022 news

The US may soon follow the EU in cracking down on gatekeeper companies, as governments become increasingly wary of Big Tech. The EU introduced the Digital Markets Act (DMA) in late March, its most comprehensive attempt to rein in Big Tech’s power. Gatekeeper companies — companies that run a “platform,” have a market cap of at least $82 billion, and at least 45,000 active users — are especially addressed by the DMA. For example, the DMA would require messaging platforms to open up and work with smaller competitors, and could even force…

Marketing

Client in-housing, competition for talent top digital agency concerns

March 31, 2022 news

Marketing Land’s first Digital Agency Survey finds the sector is weathering digital transformation well, but the growth of data-driven marketing has made it clear where they need to hire. SAN JOSE — Digital agencies have been on the leading edge of digital transformation for several years. They are not, however, immune to the challenges of adapting to changing technologies, advances in automation and evolving client capabilities and staff skill requirements that come with transformation. To better understand how digital agencies are evolving to meet the needs of their clients and…

Bing

Bing To Rollout Red Carpet In Hollywood Along With New Features

March 30, 2022 news

What’s the hottest trend in Hollywood right now? Ding, ding, it’s Bing. Google’s so 2009. As previously reported by CNET, Bing is hosting a special entertainment focused event in Hollywood on June 22, which Danny Sullivan and I will be attending; we’ll be live blogging and tweeting it, of course. Bing made a splash at […] What’s the hottest trend in Hollywood right now? Ding, ding, it’s Bing. Google’s so 2009. As previously reported by CNET, Bing is hosting a special entertainment focused event in Hollywood on June 22, which Danny…

google

Google Trusted Store badge for merchants with excellent shipping and returns services

March 29, 2022 news

Plus, Google releases new Google Merchant Center Insights reports. Earlier we reported about the Google Shopping experience scorecard where Google said it would reward merchants that provide an “excellent customer experience” with “a boost in rankings,” “a badge” and “other benefits that will help consumers find your business,” within the Google Shopping tab in Google Search. Google now announced this reward is through the “Trusted Store badge” that can be seen on free Google Shopping listings. Google said “merchants who provide excellent shipping and returns services, for example, may receive a badge indicating they’re…

SEO

Enterprise SEO: Lessons from 20 years in the trenches

March 26, 2022 news

Want to gain market share rapidly and boost profits? Learn the key elements of a winning SEO strategy for large enterprises. Technical search engine optimization (SEO) for large enterprise companies is much different from traditional SEO because they often have complex, advanced infrastructure along with numerous integrations and dependencies. SEO professionals seeking to work with enterprise clients should be adept at technical SEO and require overlapping competencies in related disciplines. But here’s the problem. SEO experts with a broad range of knowledge and experience with enterprise SEO are hard to…

SEM

PPC salaries: How much in-house and agency search marketers make in 2022

March 25, 2022 news

This data will help give you some bargaining power, whether you’re negotiating salary for a new role or seeking a raise from your employer. Are you being paid what you’re worth? Often this is a tricky question. But a new PPC salary survey may provide you with the answer and help you figure out whether it’s time to get a raise or start looking for your next gig. Duane Brown, CEO & Head of Strategy at Take Some Risk, has just completed and released his annual look at PPC salaries.…

Nvidia May Use Intel’s Foundry Services

March 24, 2022 news

Intel may score a major foundry customer in the form of Nvidia, one of the biggest semiconductor purchasers in the industry. Intel has been working overtime to reinvent itself under CEO Pat Gelsinger. Gelsinger is intent on bringing the company back to its roots as a chipmaker, first and foremost. In addition to its own chips, Intel is investing heavily in foundries aimed at manufacturing chips for other companies. Many of the biggest names in tech, including Apple, Qualcomm, Nvidia, and AMD, rely on outside companies to manufacture their semiconductors, making Intel one of…