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Year: 2022

Marketing 

Measuring marketing value in a cookieless world

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Ready or not, it’s time to move beyond third-party tracking to measure marketing performance and ROI. With a number of privacy changes on the horizon, marketers will soon face new challenges with how we track and measure marketing performance. Measuring marketing ROI using native reporting from media platforms like Facebook and Google Ads will become increasingly less accurate and complete, and ultimately not even possible as third-party cookies are phased out. Frankly, marketers deserve better than what third-party cookies have been able to deliver in terms of measuring marketing value.…

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Bing 

Bing adopts SpecialAnnouncement structured data for COVID-19

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The SpecialAnnouncement markup can be applied to coronavirus-related business, travel, health agency and testing center updates. Bing now supports the SpecialAnnouncement data type for coronavirus-related business, travel, government health agency and testing center updates, the company announced Monday. Why we care Applying the markup may produce a label showing your special announcement, with a link to your site, in web and local search results. With the virus situation changing so quickly, businesses and agencies can use the markup to help communicate updates right from the search results. More on the news Business and travel-related…

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google 

Google Business Profiles new emergency help attributes for Ukraine support

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Google also added hotel attributes to define if your hotel offers support to those displaced from Ukraine. Google Business Profiles is rolling out a new business attribute under a new category called “emergency help” where you can say if your business or organization accepts donations, employs refugees, needs volunteers or offers free products or services. What it looks like. Here is a screenshot from Krystal Taing on Twitter of the new attributes: How to access it. You may be able to access these new attributes by logging into your Google Business Profile account, clicking on the…

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Social 

TikTok videos can now be 10 minutes

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The maximum time for TikTok videos has increased. Users can now upload videos up to 10 minutes long. The maximum video length on TikTok has increased – again – this time to 10 minutes, the social media platform has confirmed. This change, which is rolling out globally over the next few weeks, follows months of testing. At launch, TikTok videos were limited to 15 seconds. TikTok later increased the maximum video length time to 60 seconds, then tripled that to 3 minutes last July. What TikTok says. “We’re always thinking about…

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SEM 

Save time on negative keywords using the lowest common denominator method

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Want to dramatically reduce the number of negative keywords you need to maintain? Save time and money with this method. Negative keywords are the backbone of any PPC strategy. Ever since Google all but eliminated the ability to specifically target keywords by expanding phrase match to include broad match traffic, negative keywords have become even more important. After conducting hundreds of PPC account audits over the years, the most common mistake I’ve seen is when people click on the checkbox next to a search query and click “add as negative keyword.”…

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SEO 

MarTech is ONLINE in just 2 weeks – grab your free pass now

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Don’t miss your opportunity to attend MarTech, online, March 29-30! If your 2022 goals include: Discovering time-saving martech solutions Sharpening your marketing skills Executing delightful customer experiences Increasing customer loyalty Humanizing marketing automation … you literally can’t afford to miss MarTech, online March 29-30. Why? Aside from being FREE, you’ll get all of this… Access to 35+ market-defining solution providers that can help you mine valuable first-party data, streamline marketing operations, and drive more ROI 50+ tactic-rich sessions on how to leverage marketing technology for ongoing organizational success Actionable, data-rich case studies from Panasonic, Belk, Build-A-Bear, World Vision, and…

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Latest News 

Intel Spinning Off Autonomous Unit Mobileye

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Intel has filed paperwork to spin off Mobileye, its autonomous driving unit, roughly five years after it acquired it. Mobileye is a leading provider of autonomous vehicle technology, including the camera systems some models rely. Since being acquired by Intel, the company has benefited from Intel’s investment and technical expertise, significantly expanding its reach. According to The Wall Street Journal, via TheStreet, Mobileye’s vehicle pipeline has risen from 37 million vehicles in 2021 to 50 million in 2022. The company also increased its revenue 40% from 2020 to 2021, coming in at $1.4…

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Marketing 

The latest jobs in search marketing

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On the hunt for something new? Check out who’s hiring in search marketing this week. Every week, we feature fresh job listings for search marketers, so make sure to bookmark this page and check back every Monday. If you’re looking to hire, please submit your listing here — please note that we will not post listings without a salary range. March 11 SEO Associate @ Seer Interactive (U.S. remote) Salary: $65k/yr Drive traffic and increase ROI for Seer’s clients by doing competitive analysis, Keyword research, content creation + link building. Measure the effectiveness of…

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Bing 

Bing rebrands as Microsoft Bing, expands Give with Bing

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The rebrand includes new logos, and Give with Bing is now available in seven markets. Microsoft has rebranded Bing, the company announced Monday, to incorporate the parent name. The now-dubbed “Microsoft Bing” also has a new logo. The company also announced an expansion of Give with Bing, an extension of Microsoft Rewards that lets users donate their points to a nonprofit organization of their choice, alongside the rebrand. The rebrand. The new logo can be seen in Bing’s favicon, but does not appear on Bing.com or in the search results. Instead, a four-panel Microsoft…

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google 

Dear Google: It’s time to remove Russian propaganda from search results

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Some tech giants are taking steps to curate the Russian content that hits their platforms. It is time Google did the same in its search results. Google’s search results for Russian search queries related to Ukraine are almost entirely dominated by a handful of known Russian pro-Putin propaganda publications, such as Izvestia, Russia Today and Ria News. How is this happening when several credible Ukrainian and Western publications deserving to rank? And how is this happening when Google has stated its commitment to fighting disinformation? Here’s why Google needs to fix…

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