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Year: 2022

Social 

Social media advertising is getting harder; Monday’s daily brief

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Plus, the latest jobs in search marketing Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and have you heard of the Nugget couch? If you’re a parent of young kids or know one, you might have. It’s essentially sets of ridiculously expensive foldable and different-shaped cushions that you can build into all kinds of forts…

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SEO 

Best link-building services and strategies to get more organic traffic

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Boost your SEO strategy with these tips. Link-building isn’t easy, especially if you want it to be done right (i.e., stay compliant with Google’s Webmaster Guidelines). Nevertheless, if your goal is to siphon more organic traffic through high search engine rankings, it is vital to study the intricacies of modern white hat SEO. Stay tuned as we’re about to reveal ten actionable white-hat link-building tactics (and a couple of bonus ones) that you can use to start building high-quality backlinks today. The strategies we’ll be covering are not only proven…

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SEM 

How to be a competitive paid search marketer in 2022

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The paid search landscape is more competitive than ever. In a recent webinar, Ashley Fletcher showed how marketers can stay ahead of the curve. The paid search marketing landscape continues to grow by leaps and bounds. Google Ads, in particular, is leading the charge, no doubt spurred on by the societal changes of the past couple of years. “We know this channel is growing year-over-year,” said Ashley Fletcher, VP of marketing at Adthena, in a recent webinar. “It’s not going away anytime soon. Digital ad use is growing 26% year-over-year, and Google search…

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Latest News 

Apple Employees Will Return to the Office April 11

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Apple has informed employees they will be required to return to the office by April 11, the first phase of a multi-stage transition to a hybrid workflow. According to AppleInsider, Apple plans to have employees back in the office at least one day a week by April 11. By May 2, the plan is for that to increase to two days a week, and three days by May 23. “For many of you, I know that returning to the office represents a long-awaited milestone and a positive sign that we can…

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Marketing 

Spotify Bucks Pressure, Won’t Pull Out of Russia

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In what is sure to be (another) unpopular move, Spotify has said it will not pull out of Russia in response to its invasion of Ukraine. Companies around the world are trying to put pressure on Russia by withdrawing their services and products from the Russian market. The goal is to help make Russia’s invasion of Ukraine so unpopular at home that Vladimir Putin is forced to abandon it. Numerous companies have already take such action, including heavy-hitters like Apple. Spotify, however, is not following suit. “We think it’s critically important…

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Bing 

Insights to reimagine your holiday 2020 planning

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The holiday consumer’s journey starts with search. As the pandemic continues, your brand should be relying on it more than ever. The Covid-19 effect that has altered our day-to-day habits in 2020 may have its greatest impact on the upcoming holiday shopping season. The question that is top of mind with most businesses: What’s in store for the holiday retail season in 2020? To help you navigate this uncertain environment here’s five insights we’ve generated at Microsoft Advertising to help your holiday planning: Holiday retail sales often stay strong even…

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google 

Google Bringing Back Employees Three Days a Week Starting April

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Google has told employees they should start coming into the office three days a week, beginning April 4, as the pandemic winds down. Like many companies, Google has changed its plans multiple times as the pandemic has continued. The company was preparing to bring employees back to the office months ago, before the Omicron variant gained traction. According to Geekwire, the company has notified employees in the Seattle and Kirkland, Washington area, that they will be required to be in the office at least three days a week. The company…

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Social 

TikTok videos can now be 10 minutes

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The maximum time for TikTok videos has increased. Users can now upload videos up to 10 minutes long. The maximum video length on TikTok has increased – again – this time to 10 minutes, the social media platform has confirmed. This change, which is rolling out globally over the next few weeks, follows months of testing. At launch, TikTok videos were limited to 15 seconds. TikTok later increased the maximum video length time to 60 seconds, then tripled that to 3 minutes last July. What TikTok says. “We’re always thinking about…

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SEM 

Demographic audiences double the reach of narrow interest audiences, Facebook says

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However, both strategies perform similarly when reach is comparable. Demographic audiences delivered nearly twice the reach (+99%) of interest audiences in campaigns with the same budget when the selected interest audiences were too narrow, according to a study of consumer packaged goods (CPG) campaigns published by Facebook. However, both types of targeting performed comparably when interest audiences were broad enough. The analysis included 50 CPG campaigns in the EMEA region, measured using Facebook Brand Lift. Why we care. The big takeaway from Facebook’s analysis is that some interest audiences are too small to generate…

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SEO 

How to turn data into insights and impactful SEO strategies

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Are you extracting all the value from your data? Learn how you can transform data into insights to guide your SEO strategy. In SEO, you have access to so much data. But what good is all that data if you aren’t turning it into actionable strategies that have a clear and measurable impact? Used correctly, you can do many things with Google Analytics combined with Data Studio: pulling data, turning it into insights, and then using those insights to acquire, serve and retain customers. Ready to learn how to turn…

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