2022 - Page 28 of 29 - Latest News, Headlines at Peter Zmijewski

Google Ads bug again for Gmail on desktop Safari browsers

January 18, 2022 news

Google has confirmed a bug impacting how ads are served on Gmail desktop with Safari browsers. Google has confirmed a bug impacting how ads are served on Gmail desktop with Safari browsers. This is impacting only Google Ads that should be served in Gmail for users accessing their email using the Safari desktop browser. What is the issue. The issue seems to be an issue with displaying or serving the ads to this “significant subset of users” on Safari desktop while accessing Gmail. When it started. Google said this issue first started on Saturday…

SEM

How to automate your ad copy without sacrificing control

January 15, 2022 news

Expanded text ads are going away, but they can still help you unlock the potential of RSAs. At SMX Next, Joe Martinez shared how he benchmarks with ETAs to get more out of the automated capabilities of RSAs. “The more the platforms automate, the more we, as search marketers, lose control.” That has largely been the rhetoric over the years, and while there is certainly some truth to it, there are techniques that can help you reap the benefits of automation without sacrificing control. Google has already announced plans to…

SEO

How to build a long-term, search-first marketing strategy

January 14, 2022 news

A transformed digital landscape means marketers must think search-first. “There are roughly three and a half billion Google searches made every day,” said Craig Dunham, CEO of enterprise SEO platform Deepcrawl, at our recent MarTech conference. “According to research from Moz, 84% of people use Google at least three times a day, and about half of all product searches start with Google. The way that consumers are engaging with brands is changing, and it’s doing so rapidly.” He added, “Consumers begin their journey with the tool that many of us use…

Germany May Block Telegram Over Hate Speech

January 13, 2022 news

Germany is looking to address hate speech on the Telegram messaging platform, even leaving open the possibility of banning the service. Telegram is a messaging service that offers end-to-end encryption (E2EE), making it a prime competitor to WhatsApp and Signal. In addition to E2EE, the app has strong support for groups, making it as much a chat as messaging platform. As with all E2EE services, some use Telegram for illegal and unwanted behavior. Germany has been struggling with far-right groups, something the country is especially sensitive to, given its past.…

Marketing

The Ins and Outs of Marketing for Eager Entrepreneurs

January 11, 2022 news

What makes marketing so crucial when running a business? In most cases, it’s recommended to tackle marketing before just about everything else. Still, it might not be apparent to some entrepreneurs why marketing is vital. The fact of the matter is that without marketing, most companies are dead in the water. There’s little to no chance of getting the attention of the target demographic, as even the best products and services won’t matter if no one knows the business exists. Such is the reason why marketing – digital marketing in…

Bing

Bing Search Volume Up 29% In 2010, Google Up 13%, comScore Says

January 10, 2022 news

Bing was the big gainer in year-over-year search activity, picking up 29% more searches in 2010 than it did in 2009. But Google, despite already having a huge lead in the market, also picked up 13% more searches last year. Those numbers, and many others, are part of comScore’s “2010 U.S. Digital Year in Review” […] Bing was the big gainer in year-over-year search activity, picking up 29% more searches in 2010 than it did in 2009. But Google, despite already having a huge lead in the market, also picked…

google

Google Ads to allow ads for sport betting in New York

January 8, 2022 news

Mobile or online sports bets can be placed in New York beginning Saturday morning and with that Google Ads is adapting. New York state will begin allowing mobile or online sports bets to be placed beginning Saturday, January 8, 2022. With that Google has updated its Google Ads gambling policy to allow ads for sports betting from certified and state-licensed entities in New York State. This was confirmed by the New York State Gaming Commission yesterday and it goes into effect tomorrow at 9am local time. The announcement. Google posted the announcement saying…

SEO

Yoast SEO to launch on Shopify

January 5, 2022 news

The well-known WordPress app will be available for Shopify merchants on Jan. 18, 2022. Yoast SEO will be available for Shopify on January 18, 2022, the company announced Tuesday. Unlike the WordPress version of the app, which operates under a freemium model, Yoast SEO for Shopify will cost $29 per 30 days. Why we care. Yoast SEO is one of the most commonly used SEO apps in the WordPress ecosystem and the launch of an app for Shopify speaks to the rise of e-commerce (particularly over the last two years). This app is…