2022 - Page 5 of 29 - Latest News, Headlines at Peter Zmijewski

Hour and date dimensions now available in GA4

November 4, 2022 news

The new dimensions will be available across both Google Analytics 4 explorations and reporting customization. Google has just added hour and date dimensions for Google Analytics 4. A dimension is an attribute of your data. It describes your data and it’s usually text as opposed to numbers. An example of a dimension is Event name, which shows the name of an event that someone triggers on your website or application (such as “click”). The new dimensions. An explanation of the new dimensions is below: Hour is the hour when an event was collected. Nth hour is…

BigCommerce teams up with Snapchat for a new app

November 3, 2022 news

The new app enables U.S. merchants of all sizes to directly integrate their store and sync catalogs. The new app will allow BigCommerce users to create shopping ad campaigns on Snapchat. The app was launched in the US and will extend to additional markets sometime next year. How it works. Brands and advertisers can optimize campaigns using the Snap Pixel to track conversions and measure results, view and analyze campaign performance across all ad accounts, and ensure campaigns are meeting their target goals. Snap recently partnered with Amazon for a new AR shopping experience, and…

Marketing

Parse.ly looks to solve content marketing attribution challenges

November 2, 2022 news

A conversions report details which content converts the most users, which content contributes to the most conversions and the types of conversions. Content marketing and analytics provider Parse.ly has rolled out the first generally-available release of Parse.ly Conversions. The solution seeks to help marketers address content attribution challenges of conversion reporting. It allows users to select different attribution models for assigning credit to content. The release also includes features such as labels that can be applied to categorize conversion actions. “This release includes a conversions report that shows which content converts…

Bing

Your Ideal Shopping Campaign: The Critical Segmentation Decision

November 1, 2022 news

Columnist Carrie Albright lays out the considerations for shopping campaign structure, including the pros and cons of brand, category, and product segmentation. Although Google Shopping campaigns have officially been widespread for over a year (and Bing is catching up quickly), the fine art of structuring and optimizing Shopping campaigns is still a mystery to many. A common first step is to simply create an “All Products” campaign to test the waters and get a few ideas for how your feed actually performs. But where to go from there is a crucial decision, and a…

google

Google Analytics v3 Search Console report query data restored

October 31, 2022 news

After about a month, Google has finally fixed the bug where query data was not showing in Universal Analytic’s Search Console query report. Google has fixed an issue where the Search Console query report in Google Analytics 3, aka Universal Analytics, was not populating. The data stopped coming in as of October 1st but the other day, Google fixed the issue and backfilled the data in the report. I have verified, the data is now fully populated in the Search Console queries report in Universal Analytics 3. What was the issue. Google…

SEM

Google Ads podcast placement now available

October 28, 2022 news

In the US, YouTube is the second most frequently used service for consuming podcasts. Google advertisers can now advertise on podcasts. Yep, announced today, “advertisers can now align their ads with podcast content globally. Simply create an audio or video campaign and select “Podcast” as a placement.” Why we care. Last month we reported on three new audio, shopping, and streaming features available to YouTube advertisers. Today advertisers can officially select “podcast” as their preferred placement.

SEO

Webinar: An SEO guide to fixing keyword cannibalism

October 21, 2022 news

Find and resolve instances of harmful cannibalization on your website. Keyword cannibalization can occur when multiple URLs on your site rank for the same keyword. This can become a problem for your website if you have multiple pages competing for the same keyword and one or more of your pages are underperforming. If you’re concerned your website is experiencing harmful keyword cannibalization, don’t panic! Join Conductor for a discussion on identifying keyword cannibalization and what steps you can take to resolve instances of harmful cannibalization on your website.

SEM

4 communication best practices agencies must employ early in Q4

October 20, 2022 news

Establish proactive communication with your agency clients this Q4. Follow these tips to get better alignment on marketing goals and KPIs. Let’s run through a scenario that agencies see from time to time (not just in Q4, but the stakes are higher across the board right now): On the client side, a main point of contact is relatively new to the team. It’s Q4. They’re feeling stressed. On the agency side, things seem to be going well. KPIs are in line with established goals, there’s a strategy in place for…

Webinar: Use a golden record of data to enhance customer experiences

October 19, 2022 news

Learn how to deliver highly-personalized experiences with quality data. To achieve the most ROI from your customer data, you need a strong foundation. Creating a precise golden record for each consumer with enriched data, a full contact graph and a full identity graph provides the context your brand needs to differentiate based on CX. Precise data includes both first-party data as well as third-party data to enrich your total understanding of each consumer. If your brand lacks a pristine golden record for each customer, join John Nash, chief marketing and…