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Year: 2022

Marketing 

Digital asset management platforms: What are they good for?

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DAM can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient marketing resource allocation. Any good marketing team is awash marketing collateral, blog copy, images, audio files and videos. In fact, the glut of materials produced these days has made digital asset management platforms a particularly important piece of martech for enterprise (and SMB) stacks. That’s because digital asset management can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient…

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Bing 

Bingbot user-agent change coming in the Fall of 2022

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Bing will stop using the historical user-agent and transition fully to the new user-agents. In 2019, Microsoft Bing announced new Bingbot user-agent names that fit better with its evergreen Bingbot crawling and rendering service. Microsoft’s Fabrice Canel has now said that by the Fall of 2022 the old user-agent will stopped being used and the search company will transition to the new user-agents fully. Old user-agent. Microsoft said it will stop using its historical user-agent by Fall 2022. That user-agent looks like this: Mozilla/5.0 (compatible; bingbot/2.0; +https://www.bing.com/bingbot.htm) New user-agent. Bing will use a user-agent that identifies the specific…

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google 

Google Ads label is now a bold black text Sponsored label

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Google said this it to make the ad label more distinguishable from the organic search results. Google is rolling out a new search ad label, replacing the black “Ad” label with a new bold black text “Sponsored” label. This is rolling out in conjunction with the new site names and larger favicons in the mobile search results, Google announced. What is looks like. Here is a screenshot of the new bold black “Sponsored” text ad label for the Google Ads: Why the change. Google said this is to help “make sense of the information…

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Social 

Facebook has rolled out a new Pages experience

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Facebook pages are here to stay. Businesses should take advantage of all they have to offer by making the most out of the new layout experience. Facebook has rolled out a new Pages experience they say is ideal for small and medium-sized businesses to build connections with customers and other businesses. The new Pages layout. The new Pages experience has a more “streamlined layout, easier navigation between your personal profile and business pages, a Professional Dashboard to manage all of your activities quickly in one central location and access to a…

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SEO 

4 SEO tweaks to transform Q4 sales

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Adapt to recent Google updates while maximizing brand visibility, traffic and sales potential in time for Black Friday and Cyber Monday. SEO drives 43% of all website traffic and helps brands reduce paid search costs. During the shopping-heavy holiday season, SEO becomes even more important as ready-to-purchase consumers search for specific products. It’s time to bet on smart SEO strategies and pay attention to sales-impacting updates Google has made to its search algorithms. Just over the last five weeks, Google has introduced four big changes that affect page rankings, as…

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SEM 

This Thursday– Get More Value Out of Your First-Party Data

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There’s still time to register! Join us for this live webinar and learn how to make your search, social and display ad campaigns more effective. First-party data is your most important advantage in today’s highly regulated marketing environment. And customer conversations have become your ultimate first-party data source. In fact, for marketers who work in industries that rely on phone calls to close sales, they’ve become a holy grail. But extracting value from first party data hasn’t been easy — until now. Artificial intelligence (AI) is now delivering smarter customer…

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Latest News 

TikTok releases Photo Mode and 7 new editing tools

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The new editing and photo tools give creators more freedom over the content they post. But the updates aren’t quite original. TikTok has just announced Photo Mode, as well as seven new editing tools for creators. Let’s take a look. What’s new. The seven new editing features are now available in the US and most regions globally. These tools allow creators to adjust their clips right in the TikTok platform. Edit clips: Stack, trim, and split video clips Edit sounds: Cut, trim, and set the duration for sounds Edit and position text: More easily edit,…

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Marketing 

TripAdvisor, Yelp and others highlight venue safety, an emerging consumer decision factor

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Cautious consumers want more information about COVID-19 precautions. It’s safe to say that the U.S. has badly fumbled its response to COVID-19 and the pandemic will be with us through at least the end of 2020. That means consumers will probably remain cautious about returning to hotels, restaurants, retail stores, gyms and salons for the foreseeable future. Varying levels of consumer comfort. In a recent coronavirus-response consumer survey, the Pew Research Center found: 79% of U.S. adults are now comfortable going to the grocery store. 53% would feel comfortable going to a…

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Bing 

Bid Boosting On Bing: Discover The Untapped Value

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Are you using bid modifiers in your Bing Ads campaigns? Columnist John Cosley explains what bid modifiers are and how bid boosting works. Reaching the right audience at the right price is the goal for every advertiser, but that goal can be frustratingly elusive. Fortunately, there’s a powerful tool at your disposal to do just that: bid modifiers. Bid modifiers provide you additional control to ensure your ads are shown to the customers you care about most — and not shown to those you care about least — while helping you optimally manage to…

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google 

Google adds ‘Black-owned’ business attribute to local listings

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The attribute can show when listings appear in Search and Maps and is part of several initiatives aimed at supporting Black business owners. Verified Google My Business profile owners in the U.S. can now add a Black-owned business attribute to their listings. Business attributes are highlighted as icons when customers view a business’ profile on mobile, as shown below. The new Black-owned business attribute. Source: Google. Why we care Google said it has seen “a surge in online searches for Black-owned businesses” in recent months — a period in which the Black…

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