You are here

Year: 2022

Social 

Twitter has created 2 new video features

news

The two new features put video at the forefront of how users engage with new and interesting content. Twitter has just launched two new video products to help users watch and discover new content in the app. 1. Immersive viewing and easy discovery This new feature expands videos to full screen by simply clicking on the video in the Twitter app. When the video is in full-screen mode, users can scroll up to browse additional video content. This feature will be available on iOS and Android in select countries in…

Read More
SEM 

4 things to learn about paid search from The North Face

news

Large retail brands face unique challenges when it comes to online marketing. Here are a few lessons to be learned. Managing a large international brand is hard work. Especially when that brand is multi-channel (sold direct and through retailers, online and through individual branded stores). I was thinking about these challenges recently and wanted to choose a brand and deep dive into how they handle their search campaigns. The marketing demands of these brands can be difficult when you balance all the stakeholders, internally and externally. So, let’s take a…

Read More
SEO 

25 tips to optimize your content for people and search engines

news

Content optimization today should combine a user-first approach with a good grounding in SEO. Here’s how to get the right balance. Google’s helpful content update has finished rolling out, and while it didn’t create the impact many anticipated, it’s certainly turned our attention to reviewing and improving content. What we have determined is that Google is making more steps toward serving content written for people, by people. With this in mind, optimizing content for both people and search engines should be possible. Here are my top tips for enhancing your content…

Read More
Latest News 

Google helping to build pilot coronavirus testing website

news

Engineers are contributing to the project aimed at helping people find nearby drive-through COVID-19 testing sites. The President of the United States announced during a press conference Friday that the White House is partnering with Google to build a website to help people find a coronavirus testing site. The site will give users a symptoms testing quiz and then if the site determines you should be tested, it will direct you to drive through COVID-19 testing clinics. Details have since emerged that this will be a pilot program from Alphabet…

Read More
Marketing 

The 2023 Digital Marketing Salary Guide is here

news

The way companies evaluate and set salaries is evolving. Get the digital marketing salary trends business leaders and job seekers need as they plan for success. Digital marketing talent—especially those specializing in SEO, content, email marketing, and PPC—remains in top demand. With 92% of hiring managers reporting difficulties finding skilled talent, it’s never been a better time to be a qualified job seeker.  If you’re looking to advance your career, change jobs, or expand your digital marketing team, Conductor’s 2023 Digital Marketing Salary Guide has you covered. Visit Digital Marketing Depot to…

Read More
Bing 

Bing Predictions Tackles The NFL, Likes The Broncos, Colts, Packers & Seahawks

news

Having done pretty well with predictions for basketball, tennis and soccer, Bing turns its prediction engine loose on the upcoming NFL season. NFL fans in Denver, Indianapolis, Green Bay and Seattle might be happy to know that Bing’s prediction engine has slated their hometown teams as the top seeds in the AFC and NFC this coming season. Those are some of the initial prognostications as Bing sets its prediction engine loose on pro football. The playoff predictions are part of the weekly power rankings Bing plans to publish each Tuesday at…

Read More
google 

Google tests reporting security issue false positives in Search Console

news

This should help sites that were mistakenly removed from Google search rectify the issue sooner. Let’s say your site was flagged by Google search as having a security issue, be it malware or maybe your site appeared to be hacked. Google is now testing a feature to let you request that Google review the site and the specific security issue if you think Google mistakenly identified your site as having such a security issue. The announcement. “We’re piloting a new reporting system beginning with security issues,” Google said on Twitter. There is…

Read More
Social 

TikTok will start banning political campaign fundraising

news

A verified account, indicated by a blue checkmark, means the platform has confirmed the ownership of the account. TikTok will soon start requiring accounts that belong to U.S. government departments, politicians, and political parties to be verified. They’ll also ban any videos and content that call for fundraising. Fighting political misinformation. TikTok and its parent company ByteDance are working to shut down political misinformation in time for the midterm elections in November. Previously they had allowed that content and faced scrutiny from US lawmakers because of it. As a result, TikTok…

Read More
SEO 

Holiday shopping SEO: Last-minute tips and techniques for e-commerce sites

news

How to optimize the work you’ve been doing year-round and what to avoid ahead of the most profitable time of the year. This post first ran on Sept. 19, 2020 but was updated to include new information. Before the holiday shopping season approaches, online retailers should be readying and refreshing content, category and product pages to maximize search visibility as interest surges, and auditing their sites to ensure a smooth user experience. While there may only be a few weeks left before Black Friday, there is still plenty of time…

Read More
SEM 

Content API for Shopping and Google Ads API updated for country targeting

news

Google says you can opt-out if you’re concerned that your database can’t handle datafeeds without a target country. Nicole Farley on September 22, 2022 at 4:28 pm | Reading time: 3 minutes Updates to the country targeting for shopping products, with the introduction of the feedLabel field, have begun. Recent updates to the API. Last month we announced that Google was removing the country targeting requirements were being removed and replaced with a new feedLabel field. Today Google announced updates to those changes including: For Google Ads Any Google Ads account can set the feed_label field…

Read More