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Year: 2022

Latest News 

Google CEO Under Fire by Employees Upset at Being ‘Nickel-and-Dimed’

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Google CEO Sundar Pichai faced the ire of Google employees over the company’s cost-saving measures. Like many companies in the tech industry, Google has been slowing hiring, cutting costs, and has left the door open to layoffs over economic fears. According to CNBC, employees are not impressed with the company’s actions and made that clear to Pichai in an all-hands meeting this week. One of the more popular questions Pichai was asked was why the company is “nickel-and-diming” employees when “Google has record profits and huge cash reserves.” The “nickel-and-diming” was a reference…

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Marketing 

Webinar: If the customer is always right, your tech should be too

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Discover the emerging solutions and channels that cultivate stronger customer experiences. According to a new survey from Forrester, 56% of your marketing peers plan to increase investment in advertising/marketing solutions over the next year. Where do they plan to invest? Join this webinar to hear experts from AWS, Forrester, Merkle and Treasure Data discuss findings from the study about the state of customer experiences and the advertising and marketing technologies that influence your ability to meet customer expectations. Register today for “If the Customer is Always Right, Your Technology Should…

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Bing 

Bing Maps Adds Traffic Cameras To Map

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You can now see live traffic cameras directly on Bing Maps. Bing has announced the addition of traffic cameras to their traffic maps on Bing Maps. Bing said they have added more than 35,000 traffic cameras across 11 different countries in Bing Maps. To see them, you need to turn on the traffic layer by clicking on the traffic icon. Then zoom into an area, and if a camera is available, you will see camera(s) show up. You can toggle the cameras on or off, if you like. Here is a screen…

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google 

Google releases September 2022 product reviews update

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This is the fifth Google product reviews update that comes out about a month after the last update. Google released the fifth version of the Google product reviews update on September 20th at around 4 am ET, this one is named September 2022 product reviews update. Google told us a couple of weeks ago to expect this update, which is unusual in terms of being so soon after the most recent product reviews update, which was the July 2022 product reviews update. This is the fifth product reviews update, a search ranking algorithm update targeted…

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Social 

TikTok adds additional regional trend insights

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The new tool helps advertisers plan and create campaigns around trends, interests, audiences and how they connect with brands. TikTok has added more insights, countries, industries, holidays, and other key market trends to its insights tool. What are TikTok Insights. Insights help advertisers and creators understand the audience, behaviors, opinions, and effectiveness of their campaigns. Part of its Creative Center platform, the Insights tool allows you to filter by age group, viewer type (creator, advertiser, user), industry, events, and year. Use the tool. You can test the tool and view different insights by location here. Why…

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SEO 

How to build an enterprise SEO team

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Not sure how to build an enterprise SEO team? Learn from 25 enterprise SEO experts on how to create your enterprise SEO org chart. Because everyone knows that winning is a result of teamwork. The NFL Draft supplies a team with talent that has the potential to reshape teams to win more. Coaches pick the talent that fits their style of play and improves the team positively. If you’re an enterprise SEO Director, think of yourself as a coach. You’re building the right SEO team that will not only help you scale…

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SEM 

Microsoft has just introduced Multimedia Ads

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The new ad formats are shown in mainline and sidebar positions and will not replace text ads. Microsoft just announced new ad formats to be shown at the top of search results in Bing Search, Windows 11, and Microsoft Start. The new video and image formats are “infographic-inspired,” meant to “innovate and disrupt web search.” What they look like. The new ad formats are collages of videos and images shown at the top of search results. On the right side, the search result is expanded and opens to a bigger window…

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Latest News 

Google releases simple, centralized tag solution

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The new Google tag is an expansion and rebrand of the existing global site tag. It will require less coding and offer new capabilities. Google has just announced the Google tag – a simple, centralized, reusable tag that’s built to improve data quality and adopt new features without having to modify and install more code. The Google tag is an upgrade and rebrand of the global site tag. What is the Google tag. The new Google tag is a single, reusable tag built on top of your existing gtag.js implementations. Google…

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Marketing 

Google also had a local search update from November 30 through December 8

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This overlapped other ranking updates and a Google map and local pack update design change. Google has confirmed that it ran a local search ranking update between November 30th and December 8th — it is calling the November 2021 local search update. Google said this update was about “rebalancing of various factors we consider in generating local search results.” Why we care. You may have noticed significant local ranking changes in the Google Maps and local pack results. This, along with the new local interface update, may have resulted in traffic changes to your…

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Bing 

Why Copying Campaigns Between Search Engines Misses Opportunities

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Are you making the most of the unique characteristics of each search engine? Contributor John Cosley explains paid search opportunities you may be missing. Each month, users conduct more than 100 billion searches on search engines globally. And every day, a portion of the searches they perform involve queries that have never been made before. Those facts are widely cited, but fewer marketers are aware that at least a third of all searches conducted are from query terms unique to each search engine, such as Bing or Google. (According to Microsoft’s,…

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