You are here

Year: 2022

google 

8 major Google algorithm updates, explained

news

Of countless Google algorithm updates introduced over the last decade, here are the ones that changed SEO forever. Google claims to update its search algorithm several thousand times per year. In the absolute majority of cases, Google algorithm updates are too small to notice. But, every once in a while, Google introduces a change so fundamental, that it disrupts the way we do SEO forever. In this post, we will be counting down eight of the most critical search algorithm changes. We will look into why these updates were introduced, how they…

Read More
Social 

TikTok adds additional regional trend insights

news

The new tool helps advertisers plan and create campaigns around trends, interests, audiences and how they connect with brands. TikTok has added more insights, countries, industries, holidays, and other key market trends to its insights tool. What are TikTok Insights. Insights help advertisers and creators understand the audience, behaviors, opinions, and effectiveness of their campaigns. Part of its Creative Center platform, the Insights tool allows you to filter by age group, viewer type (creator, advertiser, user), industry, events, and year. Use the tool. You can test the tool and view different insights by location here. Why…

Read More
SEO 

What is quality content?

news

Learn what it takes to create quality content that is helpful for users, ranks well in the SERPs, and surpasses the competition. Quality content is subjective. Some people will want a beginner-level summary while others want more depth and expert insights. Quality content will be better than the content that currently exists and readers will find it useful, memorable and are likely to share the content. As SEOs, we typically write about things that people are searching for. This makes the content useful, but if you read many top-ranking sites,…

Read More
SEM 

Webinar: Paid search tactics you need to maximize ROI in a tight economy

news

Learn quick wins that power your paid search strategy. As we enter economic uncertainty, many leaders are looking for ways to make the most out of their marketing budgets. Paired with customer behavior becoming increasingly turbulent and less predictable, you are now faced with maximizing your ROI. We’ll highlight case studies of clients who’ve already reaped the benefit of sharpening their paid search strategy including Sage and how they achieved a 75% decrease in CPCs. Register today for “Paid Search Tactics You Need to Maximize ROI in a Tight Economy,”…

Read More
Latest News 

YouTube updates Masthead ad requirements to allow sports betting

news

A new policy allows ads related to sports betting to show on mastheads, which are visible on desktops, mobile phones, and tv screens. YouTube is now allowing sports betting ads to serve on the masthead as long as the ads comply with the related gambling and games policy. Recent masthead updates. Additional masthead updates were released in June for alcohol and prescription drugs. Full-day masthead reservations were discontinued and replaces with more targeted options. The new CPM option allows mastheads to be more accessible to a broader market of advertisers. Read the announcement. You can…

Read More
Marketing 

1-star review attacks plague restaurants on Google

news

Google is aware of the issue and has advised business owners to flag the reviews or contact Google support to get them removed: Restaurants around the U.S. are under attack from negative reviews. The New York Times covered the newest scam, where people are leaving 1-star reviews for restaurants and then emailing saying that they have to send them a gift card before they’ll remove the reviews. Google’s response: “We’ve recently become aware of a scam targeting businesses on Google with the threat of 1-star reviews unless they send money via gift cards.…

Read More
Bing 

Bing launches March Madness search answers, brackets and predictions

news

Bing lays out their predictions for March Madness and gives you the schedule, teams and the live results for 2016. Bing has launched their smart answers in the search results for March Madness. You can now go to Bing and search for [march madness] to get the brackets. Bing will give you three options above the typical search results. Bing defaults to the current bracket results, a way to build your own bracket and, of course, their predictions of winners. Bing also provides the schedule and the teams playing in this year’s March…

Read More
google 

Google: Helpful content update isn’t done

news

SEOs were expecting a massive impact, but it hasn’t materialized. Google’s Danny Sullivan says the update will continue to be refined. If you were to play word association game about Google’s helpful content update, what would you say? Dud? Underwhelming? Or something similar? That seems to be the general consensus so far. The Google helpful content update began rolling out one week ago. Google said it would take two weeks to fully roll out. “Update isn’t done.” Google Search Liasion Danny Sullivan discussed the helpful content update yesterday in a series of tweets. He…

Read More
Social 

4 Facebook app strategies to reduce costs

news

Use these proven Facebook app strategies to effectively reduce cost, grow business and reach your target audience. Facebook’s App campaigns are a great way to promote and increase installs for your application across both Android and iOS. You can promote your app by launching campaigns designed to drive more installs or you can optimize for custom in-app events, delivering ads to people more likely to specific actions within the app, such as a purchase. This tool also allows marketers to promote more than installs and custom app events. You can…

Read More
SEM 

Additional Google issues reported, now affecting API

news

Another Google outage is reported and advertisers are scrambling to figure out what’s going on. Google is facing a slew of issues today affecting the Ads API, Impression Share, Auction Insights, and Ads Manager. What Google says. Google has just reported an issue with the API, rendering it inaccessible for a few publishers. There is no ETA for a resolution. Advertisers can monitor the status of the API issue here. More issues. Earlier today we reported an issue affecting Impression Share and Auction Insights. Since then, another issue with the Ads Manager has…

Read More