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Month: January 2023

Bing 

For Robocop, Bing Imagines The Future Of Search In 2028

news

What will search look like in 2028? That’s a question that the folks at Bing were tasked with answering for the new movie, Robocop. (Well, “new” as in a remake of the 1987 original that just hit theaters this week.) In a blog post this week, the Bing search folks shared a few screenshots showing […] What will search look like in 2028? That’s a question that the folks at Bing were tasked with answering for the new movie, Robocop. (Well, “new” as in a remake of the 1987 original that…

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google 

Google rolling out cars for sale in Google Business Profiles

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US-based dealerships can now add all their inventory to their local business profile in Google. Google is opening access to the local car inventory beta feature to all US dealerships using the cars for sale feature in Google Business Profiles. Greg Gifford reports that Google has opened this beta feature now to all US-based dealerships. Cars for Sale open. Google has opened up the “Cars for Sale” feature in Google Business Profiles to any product with a vehicle identification number (VIN). “Until this week, only US-based car dealers could list their inventory on their Google…

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Social 

Twitter has launched a Search Keyword Ads beta test to all advertisers

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Search Keyword Ads are a new Conversion campaign objective in the Twitter Ads interface. Twitter just launched a beta program that’s available to all advertisers called Search Keyword Ads. The announcement was made on Twitter. How it works. Twitter says “Now advertisers can bid to insert Promoted Tweets solely among specific search results, reaching people with high real-time intent & improving ad relevance.” “Search Keywords Ads differ from other Twitter Keywords campaigns in that they only reach people who are searching for targeted terms when they are searching, offering a stronger…

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SEO 

This day in search marketing history: January 25

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Google defuses miserable failure, plus: Topics API replaces FloC, value-based bidding, average search ranking position and more. Google defuses ‘miserable failure’ Google bomb In 2007, Google finally defused a “Google Bomb” that had returned U.S. President George W. Bush as its top organic result since December 2003 when searching for [miserable failure]. Originally, Google was of the belief that “We just reflect the opinion on the Web, for better or worse.” Eventually, however, Google came up with an algorithm change to deal with this and other Google bombing “pranks”: “People…

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SEM 

Top video marketing trends for 2023 and beyond

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Learn why vertical video is the future of advertising, plus tips for getting ahead with TikTok, Reels and Shorts in your toolkit. In today’s world, video ads are the most effective way for businesses to reach their target audience and promote their products or services. During my SMX Next presentation, we reviewed three innovative trends for video, which helped create a deeper conversation around the role that data and analytics play, along with targeting and optimization. Let’s revisit some key strategies, questions and thoughts from the presentation. The rise of…

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Latest News 

Microsoft Execs Enjoyed Private Sting Concert the Night Before Layoffs

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Microsoft is (justifiably) taking flak for hosting a private Sting concert for top execs the night before announcing layoffs for thousands of employees. Microsoft announced layoffs Wednesday, impacting some 10,000 employees. That number puts Microsoft only behind Amazon, Meta, and Alphabet for the number of tech workers laid off at one time over the last year. At the time the layoffs were announced, the company blamed “macroeconomic conditions and changing customer priorities.” Evidently, those “macroeconomic conditions” and ‘changing priorities’ did not include rethinking a private Sting concert in Davos, one that Microsoft…

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google 

Google My Ad Center updates give users more, expanded controls

news

The new privacy controls allow users to see more ads they’re interested in, less of what they aren’t, and expanded control for sensitive categories. Google’s My Ad Center today will start rolling out to users, globally, to provide control over the kinds of ads they see across Google on Search, YouTube and Discover. “81% of consumers are more concerned with how their data is being used and 48% are turning away from services due to privacy concerns. At the same time, our research also says that people only want to see ads…

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Social 

Snap partners with Amazon for new AR shopping experience

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Amazon isn’t new to AR shopping, but a partnership with Snap means access to a younger crowd, more comfortable with the tech. Amazon is now offering Snapchat users the ability to digitally try on eyewear in categories like sunglasses, reading glasses, or seasonal glasses from a number of popular brands including Maui Jim, Persol, Oakley, Ray-Ban, Costa Del Mar and others. Snap’s AR shopping investments. Snap has been investing heavily in AR shopping this year, including upgrades to allow brands and retailers the ability to change product information and pricing in…

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SEO 

This day in search marketing history: January 19

news

Google’s page layout algorithm, plus: Matt Cutts resigns from Google, Top Stories deduplication, mobile usability warnings and more. Google’s page layout algorithm launches In 2012, Google announced it would penalize sites with pages that were top-heavy with ads. The page layout algorithm update took direct aim at any site with pages where content was buried under tons of ads. According to Google: If you click on a website and the part of the website you see first either doesn’t have a lot of visible content above-the-fold or dedicates a large…

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SEM 

Next up: PPC experts join Live with Search Engine Land

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We’ll discuss how everyone is doing/adapting to new circumstances, what experts are seeing and advising right now and about expectations and advice for the longer-term. On Wednesday, Search Engine Land Editor-in-Chief will host a discussion with experts in PPC for our third Live with Search Engine Land discussion. The conversation will focus largely on B2B advertising during this time. We’ll discuss how everyone is doing/adapting to new circumstances, what experts are seeing and advising right now and about expectations and advice for the longer-term. In addition to Ginny, a renowned…

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