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Month: January 2023

google 

Google updates ad policies to allow more CBD promotions

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CBD advertisers in California, Colorado, and Puerto Rico can apply for certification beginning in January. On January 20, 2023, Google will update its Dangerous Products and Services and Healthcare and Medicines ads policies to allow for the promotion of FDA-approved pharmaceuticals containing cannabidiol (CBD) and topical, hemp-derived CBD products with THC content of 0.3% or less in California, Colorado, and Puerto Rico. Why we care. If you’re a brand or advertiser for CBD products in the three approved locations, the new policies will allow you to advertise if you are certified by Google. Advertisers…

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SEO 

SEO content writing vs. content writing: The key difference

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While SEO content writing and content writing differ, one is not better than the other. Here’s why you need both to succeed in marketing. SEO content writing, what exactly is it? And how does it differ from typical content writing? Is SEO content writing better than more traditional content writing? In this article, we’ll answer these questions and a lot more. You’ll learn: The difference between content writing and SEO content writing. Three content tactics that can trump SEO (if deployed correctly). Examples of SEO content done well. Nine ways…

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SEM 

This day in search marketing history: January 2

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Learn what happened on Jan. 2 in SEO, PPC and digital marketing history, as reported by Search Engine Land. Google’s jaw-dropping sponsored post campaign for Chrome In 2012, Google – a search engine known for fighting against paid links and “thin” content – seemed to be behind a campaign that generated both on behalf of its Chrome browser. A search for [This post is sponsored by Google] returned more than 400 pages, written apparently as part of a Google marketing campaign: Google? Buying links? It sure looked like it: It was also…

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Latest News 

What are enterprise workflow and project management tools and how do they help marketers?

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Accountability and transparency are two of the benefits these solutions offer. The Project Management Institute (PMI) defines a project as “a temporary endeavor undertaken to create a unique product, service or result. A project is temporary in that it has a defined beginning and end in time, and therefore defined scope and resources.” For marketers and agencies, a project might be a particular campaign or initiative, or it may be the development of a website or a mobile app. These efforts might involve in-house or contract developers or designers and…

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