TikTok has a secret “Heating” (cheating?) button
Employees of TikTok and ByteDance are misusing “heating” privileges by boosting the view count of their own and their loved ones’ accounts in violation of company policies, as revealed by sources and documents reviewed by Forbes. According to six sources and documents reviewed by Forbes, TikTok and ByteDance employees frequently engage in “heating,” which is a manual process that guarantees certain videos receive a specific amount of views. Heating is cheating. Six current and former employees of TikTok and its parent company, ByteDance, as well as internal documents and communications reviewed…
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