This day in search marketing history: February 11
Yahoo officially rejects Microsoft, plus: passage ranking goes live, Google’s SEO consulting services, Google Japan’s link penalty and more. Yahoo officially rejects Microsoft In 2008, rumor became reality as Yahoo rejected Microsoft’s $45 billion bid to buy Yahoo. The company concluded that the proposal substantially undervalued Yahoo and was not in the best interests of Yahoo and its stockholders. Microsoft basically rejected Yahoo’s rejection, calling it “unfortunate” and pledging to “pursue all necessary steps” to get what it called its “full and fair” proposal to be accepted. In other words,…
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