Musk gave engineers one week to make Twitter’s ad targeting work like Google
The chaos continues at Twitter with more layoffs, ridiculous deadlines, and uncertainty about the platform’s future. Despite announcing an end to layoffs at a meeting held on November 21st, Elon Musk has continued to terminate Twitter employees, even after already forcing out approximately two-thirds of the workforce in just a few weeks. What’s happening. Musk intends to revamp Twitter’s ad targeting system to resemble that of Google’s search ads, which primarily focus on keywords searched for rather than a user’s activity or profile data. Although this approach has proven successful for…
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