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Month: February 2023

Social 

TikTok has a secret “Heating” (cheating?) button

news

Employees of TikTok and ByteDance are misusing “heating” privileges by boosting the view count of their own and their loved ones’ accounts in violation of company policies, as revealed by sources and documents reviewed by Forbes. According to six sources and documents reviewed by Forbes, TikTok and ByteDance employees frequently engage in “heating,” which is a manual process that guarantees certain videos receive a specific amount of views. Heating is cheating. Six current and former employees of TikTok and its parent company, ByteDance, as well as internal documents and communications reviewed…

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SEM 

Meta blames weak advertising demand, rivals for Q4 2022 revenue decline

news

Rivals such as TikTok and continuing effects from App Tracking Transparency attributed to last quarter’s decline. Weak advertising demand and competition from TikTok and other rivals yielded lower fourth quarter revenue and profit for Meta, Facebook’s parent company. Ad revenue was down 4% to $31.3 billion at Meta’s advertising-supported properties, including   Facebook, Instagram, Messenger, and WhatsApp. Advertising revenue was 97% of Meta’s total revenue in the quarter. Ad revenue in North America was flat, declined 16% in Europe and 3% in the Asia-Pacific. Revenue increased by 5% elsewhere (“Rest…

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SEO 

Why SEO should be a product

news

Treating search engine optimization as a product means dedicating ample resources to growing organic traffic and revenue. Learn more here. I’ll just come right out and say it… SEO should be a product because it is an acquisition channel for organic traffic and revenue.  SEO as a product largely means the business: Understands it operates in a digital-first world. Makes an effort for its digital properties (website, app, etc.) to be SEO-friendly. This way, when prospective customers are searching online using their devices, looking up through an app or initiating…

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Latest News 

Google Cloud May Be Alphabet’s Saving Grace in Tomorrow’s Earnings

news

Alphabet is poised to deliver its Q4 2022 earnings tomorrow, and analysts are looking to Google Cloud to be the bright spot. Alphabet, like many in the tech industry, has had a rough few months. The company is facing antitrust action by the US government, new threats to its core business, and a economic downturn that has resulted in its first-ever layoffs. With the company reporting its earnings tomorrow, analysts are looking to Google Cloud to be one of the driving elements to the company’s performance. “Alphabet’s fourth-quarter 2022 results, scheduled to be released on…

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Marketing 

Apple Business Connect: Your guide to getting started

news

With Business Connect, you can now customize the way your business information appears across Apple apps. Learn how to get started. Apple recently launched Business Connect to enable businesses to easily claim and optimize their Apple Maps locations. Getting started as a single or multi-location business only takes a few minutes. Once you have set up and claimed your locations, you will have access to view and edit your Place Cards. This includes: Updating your location details. Adding photos. Publishing showcases. Reviewing the performance and engagement of your locations on Apple Maps.…

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