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Month: March 2023

google 

Google Search Console’s public-facing tools to match URL Inspection tool; Tuesday’s daily brief

news

Plus, Microsoft adds some nifty features to its Smart Page site builder. Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, let’s rewind the clock just a few days. Sunday, October 10 was World Mental Health Day. I typically don’t mention such days after they’ve passed, but it was also my birthday so I’m hoping…

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Social 

WhatsApp Adds New Group Features

news

WhatsApp has added new group features, including improved control over group privacy and better community features. WhatsApp is making it easier for group admins to control who can join the group: When an admin chooses to share their group’s invite link, or make their group joinable in a community, they now have more control over who can join. Groups are where people have some of their most intimate conversations and it’s important that admins are able to easily decide who can and cannot come in. The company is also making it…

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SEO 

Domain Authority is dead: Focus on SEO content that ranks

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In this webinar, learn why Domain Authority doesn’t tell us as much as we might think about a site’s ability to compete for top SEO rankings. If you had undeniable evidence that Domain Authority is irrelevant when it comes to the rankability of your organic content, what would you do differently as a marketer? If you could stop focusing on metrics that don’t matter for SEO, imagine how much more of your effort could be put into the one thing that matters: Developing content that ranks. In this bold presentation…

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SEM 

Manual CPC campaigns on the Microsoft Audience Network will be transitioning to Enhanced CPC

news

Microsoft will automatically adjust your bids in real-time to increase your chances for a conversion. Manual bidding will be discontinued for new campaigns on the Microsoft Audience Network beginning April 24th. From this date, all current image and feed campaigns employing a manual cost per click (CPC) bid strategy will be transitioned to Enhanced CPC (eCPC). This shift is expected to be finalized by April 28th. Timeline for the transition. The shift from manual bidding to eCPC starts on April 24th. New campaigns on the Microsoft Audience Network will no longer…

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Latest News 

UK Narrows Its Focus In Microsoft/Activision Investigation

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The UK’s Competition and Markets Authority (CMA) is narrowing its focus as it investigates Microsoft’s proposed Activision Blizzard deal. Microsoft has slowly been winning over regulators in its efforts to purchase Activision Blizzard for $68.7 billion. A big part of the company’s success has come from signing deals to ensure Call of Duty remains on competing consoles. The EU recently signaled it will allow the deal to proceed, and now the CMA has — provisionally — ruled that Microsoft no longer poses a threat to competition in the console market. The CMA has received…

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Marketing 

How To Increase Sales and Traffic With eCommerce Mobile App Development

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There is no doubt that the popularity of online shopping keeps increasing year by year. Customers prefer to use their PCs or smartphones for making purchases of everything from drinks to apartments. That’s so simple, efficient, and profitable that no buyer can stay aside from such an attractive offer. As a result, the popularity of eCommerce apps has also grown. According to the latest statistics, more than 90% of the time mobile users spend on mobile software. And almost 80% of people have an experience with online shopping. So developing an…

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Bing 

Bing Image Creator added to Bing Chat

news

This is powered by the DALL∙E model and is rolling out to Bing Chat. Bing Chat has added integration with its Image Creator tool where you can ask Bing Chat to create images for you and it will. “Bing Image Creator, new AI-powered visual Stories and updated Knowledge Cards” is rolling out to new Bing and Edge preview, Yusuf Mehdi, Corporate Vice President & Consumer Chief Marketing Officer at Microsoft, said. What it looks like. Here is a screenshot of how this works: This may be still rolling out, so I…

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google 

Google is hiring a Search Quality Analyst to fight search spam

news

The job is based in Mountain View, California and you would work on helping keep the search results spam free. Google is hiring a new Search Quality Analyst who would work on fighting spam in the Google Search results. A new job posting by Google is currently accepting applications, the job seems to require you to be available to work on-site at the Mountain View, California office. Job details. The job description defines the job of a Search Quality Analyst as someone who “will be working to measure and prevent inorganic user behavior…

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Social 

TikTok enters the search ad market, challenging Google and Microsoft

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Some advertisers are skeptical that TikTok has the appropriate brand safety guardrails in place for its search ads product. TikTok is reportedly expanding its offerings by entering the search ads market, putting it in direct competition with Google and Microsoft. TikTok is preparing to launch its own search ads platform, which will allow advertisers to bid on specific keywords and phrases related to their products or services. During the beta test rollout last year, testers confirmed that when search ads were enabled, advertisers could gather the search terms responsible for conversions and…

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SEO 

This day in search marketing history: March 21

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No more rel=next/prev support on Google, plus: CTR patent, neural matching versus RankBrain, Google wins KinderStart case and more. rel=next/prev was not found on Google. That’s an error. In 2019, we learned Google had stopped supporting the rel=next/prev markup it had introduced in 2011. Worse than that, Google hadn’t been using it for indexing for a “number of years,” according to Google’s John Mueller. All the while, Google continued to recommend using it, so SEOs, publishers and developers invested resources into implementing and maintaining the markup – all for no benefit. Google apologized…

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