GA4 ‘auto-migration’: Here’s why you should opt out
Learn why letting Google automatically configure your UA properties to GA4 is not the best idea and what you can do to opt out. Google will start automatically configuring your Universal Analytics properties to Google Analytics 4 (GA4) for you. But you actually do not want to do this for many reasons. Is your GA4 already set up? You might still be subject to “auto-migration.” Read on for more details about it and how to opt out. Making the switch to GA4 On February 9, Google sent an email saying they will soon start configuring…
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