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Month: March 2023

SEM 

Meta rolls out paid verification

news

For $12-$15 a month you can get a blue check on Facebook and Instagram Mark Zuckerberg, CEO of Meta, just announced on his Instagram channel that the company’s paid verification program, Meta Verified, is now available in the United States. How it works. The program is designed to provide users with a blue verification badge on both Facebook and Instagram, as well as “proactive impersonation protection” and direct access to customer support. Meta Verified costs $12 per month if accessed via the web, and $15 per month if accessed through iOS…

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Latest News 

FCC to Boost Cellular/Satellite Communication Adoption

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T-Mobile and SpaceX’s efforts to join cellular and satellite phone service are getting a bit of help from the FCC. The FCC has unveiled “a new regulatory framework to facilitate innovative collaborations between satellite operators and wireless companies.” The framework will help cellular operators better tap into the growing network of satellites being used for internet service. T-Mobile and SpaceX announced a deal for the nation’s second-largest carrier to use SpaceX’s Starlink satellite constellation to help provide coast-to-coast coverage in the US. “We’ve always thought differently about what it means…

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Marketing 

Google to test AR prototype glasses, lenses for visual search and more

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Is this the second generation of Google Glass, how will this change the future of search and marketing? Google will soon begin testing new AR prototypes in public settings worn or used by Googlers and trusted testers starting next month, the company announced. The applications for use include navigation, translation, transcription and visual search. AR prototypes. Google explained that these AR prototypes will “include in-lens displays, microphones, and cameras.” Google said there will be “strict limitations on what they can do.” The AR prototypes do not support photography and videography, Google added…

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Bing 

Bing Ads To Launch Excel Add-In To Streamline Campaign Management

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In good news for PPC Excel enthusiasts, Bing Ads announced it is beta testing an Excel Add-In to manage campaign data and download and post directly to the Bing Ads data center. Here’s what the process will look like: Essentially users will have the option to use Bing Ads Editor or the Excel Add-In. The […] In good news for PPC Excel enthusiasts, Bing Ads announced it is beta testing an Excel Add-In to manage campaign data and download and post directly to the Bing Ads data center. Here’s what the process…

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google 

Google February 2023 product reviews update more volatile than previous updates, say data providers

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Semrush compared the sixth release against the July 2022 version, while Rank Ranger compared it against September 2022 data. The February 2022 product reviews update created more volatility in Google’s search results than past versions of the update, according to Semrush and Rank Ranger data. About the Google February 2023 product reviews update. Google released the February 2023 product reviews update around 5 p.m. ET on Feb. 21. It ran for 14 days after it was announced and ended on March 7. This was the sixth product reviews update and the first Google applied…

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Social 

Facebook expands Marketplace categories and content in new push for growth

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Businesses will now be able to have their content featured in Marketplace. Facebook launched its classifieds site Marketplace in October of last year. Now the company is rolling it out to more countries and adding new categories and content from (local) business owners. Considered by some as a “Craigslist clone” or potentially a “Craigslist killer,” the social site originally positioned Marketplace as a peer-to-peer selling platform, responding to the organic creation of specialized buy-and-sell groups on the site. Now it’s expanding participation to businesses and introducing content from a range of listings and data aggregators. …

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SEO 

SEO is alive and kicking in 2023 – and beyond

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Even as Google and Microsoft reinvent search with AI-powered features, search engine optimization is here to stay. Demand for SEO has been growing yearly based on Google Trends and Exploding Topics data. For many businesses, organic search reach is still a significant source of traffic, leads and sales. Despite this, there’s no visible optimism within the industry. Some say the brewing economic crisis will hit the SEO industry first and hardest, with a few high-level firings of top SEO executives and industry leaders having fueled such fears. This reminds me of a…

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SEM 

Maximizing your website tracking with Google’s Tag coverage summary

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Your “Tag coverage” summary can report on up to 10,000 pages. Google’s “Tag Coverage” feature now allows you to see which tags are firing on your website and which ones are not. You can access this summary from the Google tag sections of both Google Ads and Google Analytics, and through Google Tag Manager. What Tag Coverage is. Tag Coverage is a feature within Google Tag Manager that allows you to see a summary of which tags are firing and which ones are not. This feature is especially useful if you’re…

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Latest News 

Google Includes Free VPN Access With All Google One Accounts

news

Google is now giving all Google One plans free VPN access and has unveiled a tool to monitor personal data on the dark web. Google One is the company’s storage plans that give users several tiers to choose from, depending on their needs. The company offered its VPN by Google One for free to its top-tier plans, but is now providing it to all plans, regardless of tier. The company made the announcement in a blog post: VPN by Google One adds more protection to your internet activity no matter what…

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Marketing 

Microsoft Dynamic 365 Copilot Is the First CRM/ERP AI Copilot

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Microsoft is continuing its rollout of artificial intelligence across its platforms, unveiling Microsoft Dynamic 365 Copilot. The company touts Dynamic 365 Copilot as “the world’s first copilot in both CRM and ERP that brings next-generation AI to every line of business.” Microsoft has already begun rolling out next-gen AI in its Bing search engine and is now looking to improve the CRM and ERP experience using the new tech. In particular, Microsoft wants to help CRM/ERP customers to reduce the daily monotony of necessary tasks, such as notetaking, data entry,…

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