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Month: March 2023

Bing 

Bing Gets ‘Klout-orship” As Verified Klout Snapshots Now Identify Authors & Content In Bing

news

Klout has becoming a much more powerful tool than simply measuring social significance. Bing and Klout have teamed up to form a puesdo-authorship alliance that will appear in the search results pages. A new Klout-verified ‘Snapshot’ will show in Bing along with social icons, Klout scores and even the two most influential public moments from […] Klout has becoming a much more powerful tool than simply measuring social significance. Bing and Klout have teamed up to form a puesdo-authorship alliance that will appear in the search results pages. A new…

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google 

Additional Google issues reported, now affecting API

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Another Google outage is reported and advertisers are scrambling to figure out what’s going on. Update. The issue has now been resolved. Google is facing a slew of issues today affecting the Ads API, Impression Share, Auction Insights, and Ads Manager. What Google says. Google has just reported an issue with the API, rendering it inaccessible for a few publishers. There is no ETA for a resolution. Advertisers can monitor the status of the API issue here. More issues. Earlier today we reported an issue affecting Impression Share and Auction Insights. Since then, another…

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Social 

Biden approved to decide fate of TikTok as US ban nears

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The recent spy balloon incident could be a tipping point in the strained relationship between the US and China, leading to the US government taking action due to security concerns. TikTok faces further setbacks as the US House Foreign Affairs Committee grants President Joe Biden authority to prohibit the Chinese-owned app, depending on his evaluation of the situation, amidst ongoing security concerns regarding its possible links to the CCP. The US government has already declared a complete prohibition of TikTok on all government-owned gadgets, following comparable measures in more than…

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SEO 

GA4 ‘auto-migration’: Here’s why you should opt out

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Learn why letting Google automatically configure your UA properties to GA4 is not the best idea and what you can do to opt out. Google will start automatically configuring your Universal Analytics properties to Google Analytics 4 (GA4) for you. But you actually do not want to do this for many reasons. Is your GA4 already set up? You might still be subject to “auto-migration.” Read on for more details about it and how to opt out. Making the switch to GA4 On February 9, Google sent an email saying they will soon start configuring…

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SEM 

Last call for Google Ads API v11

news

Developers using v11 need to migrate to a newer version to ensure API access is unaffected Starting from March 29, 2023, the Google Ads API v11 will no longer be available. Developers still using v11 after this date will notice API requests failing. Depreciation and sunset timetable. Typically, major versions are supported for approximately 12 months, while minor versions have a support lifespan of 10 months. Migrate asap. To migrate to the newest version, visit the Google Ads API documentation here. Dig deeper. Read the announcement from Google here. Why we care. New API updates directly…

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