How to glean insights from impression share to boost PPC performance
Impression share metrics let you identify meaningful optimizations for your paid search campaigns. Here’s how to calculate them at scale. Search marketers have a bevy of metrics at their disposal. It can be difficult to know exactly how to react when we’re analyzing all these metrics simultaneously. I’m a proponent of leveraging impression share metrics to identify meaningful optimizations for my paid search campaigns. The insights don’t necessarily come from the impression share itself, but the impression share lost due to rank or budget. This article we’ll cover: What each…
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