Marketing 

Apple’s AI Efforts Hampered by ‘Organizational Dysfunction’

Apple is falling behind its Big Tech rivals in the race to functional AI, hampered by internal issues and a lack of “a lack of ambition.” Apple achieved early acclaim when it launched its Siri virtual assistant, but the company has done little to nothing to capitalize on that early effort. In recent months, it has seen Microsoft and Google launch large-scale AI models, in ChatGPT and Bard, but seems to have nothing to answer with, despite hiring Google executive John Giannandrea to head up its efforts. According to The Information,…

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