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Month: April 2023

google 

Google planning new search engine while working on new search features under Project Magi

news

Project Magi will help searchers complete transactions while incorporating search ads on the page. Google is in the process of building an “all-new search engine” powered by its new A.I. technology while at the same time working on adding new A.I.-based features to its current search engine under the project name Magi. “The new search engine would offer users a far more personalized experience than the company’s current service, attempting to anticipate users’ needs,” the NY Times reports. New Google search engine Google has put a team of designers, engineers and…

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Social 

4 new Instagram Reels features

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The new features are intended to enhance user experience, boost creator-audience engagement, and provide valuable insights for data-driven content creation. Instagram has just introduced 4 new features for Reels, including: A dedicated destination to discover inspiration through trending audio and hashtags on Instagram Reels. Easier Reels editing Two new metrics to Reels insights: total and average watch times. Expanded availability of gifts on Reels to additional countries and incorporated a feature that allows creators to acknowledge fans’ gifts. Find out what’s trending. Creators continually seek new content ideas, and to facilitate…

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SEM 

How to glean insights from impression share to boost PPC performance

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Impression share metrics let you identify meaningful optimizations for your paid search campaigns. Here’s how to calculate them at scale. Search marketers have a bevy of metrics at their disposal. It can be difficult to know exactly how to react when we’re analyzing all these metrics simultaneously. I’m a proponent of leveraging impression share metrics to identify meaningful optimizations for my paid search campaigns. The insights don’t necessarily come from the impression share itself, but the impression share lost due to rank or budget. This article we’ll cover: What each…

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SEO 

LinkedIn SEO guide: Optimizing your profile for more connections, better leads

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Learn how to optimize your LinkedIn profile and content to build connections that grow business in this helpful and comprehensive guide. LinkedIn is a powerful search engine capable of generating targeted, substantial traffic to your profile. Moreover, this traffic can develop into valuable professional connections and new clients. In this guide, you’ll learn how to optimize your profile to tap into that power and make LinkedIn work for you – driving more connections and better clients. LinkedIn is not just a resume LinkedIn is much more than an online resume.…

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Latest News 

Ford to Begin Making EVs at Its Oakville Plant in Canada

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Ford is expanding electric vehicle production, with plans to produce EVs at its Oakville Assembly Plant in Canada. Ford continues its efforts to become the top EV maker in the world, with plans to transform the Oakville Assembly Plant into the Oakville Electric Vehicle Complex, according to Automotive News. “Canada and the Oakville complex will play a vital role in our Ford+ transformation,” Ford CEO Jim Farley said in a statement. “It will be a modern, super-efficient, vertically integrated site for battery and vehicle assembly.” The company plans to spend $1.3…

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Marketing 

FTC Fines Bountiful Company for Hijacking Amazon Reviews

news

The Federal Trade Commission has fined Bountiful Company, the maker of Nature’s Bounty vitamins, for hijacking Amazon’s reviews. Bountiful Company abused a feature on Amazon’s website that is designed to let companies showcase small variations of the same product, such as when a company makes a product in several different colors. The supplement-maker abused the feature, using it to promote newer products by piggybacking them on older, established, and well-reviewed ones. This essentially gave newer products more credit than they may have deserved, tricking consumers into buying them. “Boosting your…

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Bing 

New Bing attracts new Edge users – who then use Google Search

news

Microsoft Edge users increased thanks to the new Bing Chat. The result: more Google searches from Edge. Irony can be pretty ironic sometimes. People who rushed to download the Microsoft Edge browser to try out the New Bing Chat experience – ironically – ended up using Google Search on Edge, according to new data from enterprise SEO platform BrightEdge. Why we care. We’re watching closely for any data indicating whether the New Bing is starting to chip away at Google’s massive lead in search. What we see here is more evidence that Microsoft is…

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google 

Ask the expert: Demystifying AI and Machine Learning in search

news

Artificial intelligence encompasses multiple concepts, deep learning is a subset of machine learning, and natural language processing uses a wide range of AI algorithms to better understand language. The world of AI and Machine Learning has many layers and can be quite complex to learn. Many terms are out there and unless you have a basic understanding of the landscape it can be quite confusing. In this article, expert Eric Enge will introduce the basic concepts and try to demystify it all for you. This is also the first of…

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Social 

New report: Get insights into who uses TikTok and what they’re looking for

news

Learn how U.S. consumers engage with brands on TikTok and how ads impact buying behavior. Are you a brand looking to take advantage of the explosive growth of TikTok and its wide audience? DISQO has just released a report that provides answers to your most pressing questions about the platform. With data from 28,139 adult consumers, DISQO’s TikTok Ad Effectiveness report provides an in-depth look on how U.S. consumers engage with brands on TikTok and how ads impact buying behavior. Learn who uses TikTok, what they’re looking for, and how…

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SEO 

6 link building techniques for ecommerce

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Combining content-led link building and creative outreach techniques can help you improve your ecommerce site’s SEO performance. In ecommerce SEO, ranking category, product or brand pages should be the main focus of most efforts. Sitewide conversion rates for ecommerce hover around 2-3%, but product pages can reach over 30% (average of 7%) in the right scenario. But getting links directly to these pages can be time-consuming for many in-house SEOs. This article covers six effective link building tactics for ecommerce brands today. Image by author using Bing Image Creator Ecommerce link building:…

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