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Month: April 2023

SEM 

5 mobile B2B advertising mistakes and how to correct them

news

B2B advertising on mobile is distinct from its desktop counterpart. Address these persistent mistakes you might be making with B2B mobile ads. For the first time, more than half of B2B ads will be placed on mobile this year, according to Insider Intelligence. It’s a good time to address the most persistent mistakes B2B advertisers continue to make with mobile ads, particularly nit-picky to holistic customer understanding. Yes, B2B marketers should nail the desktop experience first since it’s still where we see most quality conversions happen. But neglecting to optimize over half…

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Latest News 

Apple Lays Off Some Retail Employees

news

Apple has finally joined the rest of the tech industry’s layoff wave, axing a small number of corporate retail jobs. Apple has, so far, been the only major tech company to avoid mass layoffs. The company did not hire as aggressively as many of its rivals during the pandemic and has not had to over-correct as much. While the company is still not engaging in mass layoffs, Bloomberg is reporting that the company is laying off a small number of employees in its corporate retail teams. According to the outlet’s sources, Apple…

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Marketing 

FTC Tackles Hard-to-Cancel Subscriptions

news

The FTC is tackling subscription services that make it hard to cancel or require users to call in to cancel. Companies have become notorious for making it easy for users to sign up for subscriptions and then burying cancellation options in the depths of their websites or requiring users to call in and deal with high-pressure sales personnel to cancel. The FTC is proposing new rules that would crack down on such behavior, making it as easy to cancel as it is to sign up. “Some businesses too often trick…

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Bing 

Using Autocomplete To Hijack Local Search Results & Improve Online Reputation

news

gle is constantly refining its search engine algorithm in an effort to root out spam and improve the search experience for users. Over the years, this refinement process has largely rewarded those employing ethical search engine optimization (SEO) practices, as it is no longer easy to “cheat” the system with manipulative, blackhat SEO tactics. Yet […] Google is constantly refining its search engine algorithm in an effort to root out spam and improve the search experience for users. Over the years, this refinement process has largely rewarded those employing ethical…

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