May 2023 - Latest News, Headlines at Peter Zmijewski

Webinar: How to build consumer trust in a cookieless world

May 31, 2023 news

Personalized moments can minimize privacy compliance risk and drive lead volume and customer loyalty without third-party cookies. Building consumer trust is crucial for marketers. But how is that trust built in a future without cookies? This webinar will explore how brands can use choice, control, and transparency to create personalized, permission-based experiences that minimize compliance risk and drive marketing ROI without relying on third-party cookies. Learn more by registering for and attending “Trust Matters: Building Consumer Confidence in a Cookieless World,” presented by OneTrust.

Bing

Bing to be default search engine on Open AI’s ChatGPT

May 30, 2023 news

ChatGPT Plus subscribers will have access to Bing Search today and it will expand to more users in the future. Bing Search is the default search engine on Open AI’s popular ChatGPT service, Microsoft announced today. Microsoft said that Bing is now the default search experience on ChatGPT. Who will see it. First ChatGPT Plus subscribers will begin to see Bing Search as an option starting today. Then free users of ChatGPT will “soon” be able to use it by enabling a plugin. What it does. This will give ChatGPT more up-to-date information and…

google

Did Google admit it uses click data for search? Not really.; Friday’s daily brief

May 24, 2023 news

And, you’re no longer allowed more than one ClaimReview element per page. Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, in one of our featured stories below, I covered how Google decides to rank different vertical search elements, such as the image carousel or news box, in the search results. Gary Illyes explained…

SEO

Keyword difficulty in SEO guide: Everything you need to know

May 22, 2023 news

Here’s what keyword difficulty means for SEO, how the score is measured and tips for using it to get better results. Keyword difficulty isn’t one of SEO’s hottest topics or latest trends. But it is a powerful metric when you understand its potential. It can help you to make educated decisions about your prospects of ranking for specific terms, allowing you to make tactical choices that underpin your SEO strategy. Here’s what keyword difficulty means for SEO, how the score is measured and tips for using it to get better…

SEM

Nearly 30% of Instacart’s revenue is from advertising

May 20, 2023 news

Instacart may be known for delivering groceries, but advertising delivered $740 million in revenue for the company in 2022. Instacart made $740 million in ad revenue in 2022, a 30% increase over 2021. Surging ad business. The Information reported: “The grocery-delivery firm’s ad revenue totaled about $740 million last year, up 30% from 2021, according to a person familiar with the matter. That’s a striking increase, given that the digital ad market was largely stagnant last year. Nearly 30% of Instacart’s 2022 revenue came from selling advertising rather than actually delivering groceries.”…

Tech Firms Breathe a Sigh of Relief As SCOTUS Upholds Section 230

May 19, 2023 news

The Supreme Court of the United States has chosen not to review Section 230, saying the plaintiff’s case was weak. Section 230 is the law that shields social media and online platforms from liability for what their users post. Gonzalez v. Google sought to challenge Section 230 and hold Google liable for a terrorist attack, claiming the company’s algorithms had played a part in radicalizing the terrorist by showing terrorist content. SCOTUS declined to reexamine Section 230, saying the plaintiff’s case was answered by a similar case against Twitter, in which the…

Marketing

5 steps to work smarter and successfully

May 18, 2023 news

In this webinar, learn how to maintain a sustainable, competitive advantage through how you work. When it comes to your work orchestration efforts, how would you rate the work management “maturity” of your business today? Businesses with high maturity levels have a competitive advantage along multiple work performance indicators, including capacity, time to market, cost efficiency, work quality, and even employee satisfaction. Join transformation experts from Adobe and learn five steps for maturing your work management orchestration model.

Bing

Bing Chat gains image answers with knowledge cards and optimized answers

May 17, 2023 news

These optimized answers go across shopping, weather, finance, jobs, autos, and recipes. Microsoft announced a number of new features that have been added to Bing Chat this week, including images within answers, optimized knowledge answers and more. “Some of these features may appear temporarily in your Bing chat experience as we experiment with them,” the Bing team wrote. Let’s dig in. Image answers with knowledge cards. Bing Chat has been getting more visual but now, some of those visuals can let you trigger knowledge cards. “Click on the image to launch a knowledge card…

google

Google responds to large ad fraud operation that utilized more than 125 Android apps

May 16, 2023 news

The company says the operation affected less than $10M in ad spend and deploys new tactics to fight it. In a report Tuesday, Buzzfeed News concluded an investigation into a widespread ad fraud operation that involved more than 125 Android apps and websites. What happened. Buzzfeed’s report says that a company called We Purchase Apps scooped up apps and companies from developers and connected them into a network of front and shell companies in Cyprus, Malta, British Virgin Islands, Croatia, Bulgaria, and other locations. Many of the affected apps are targeted to kids or…