New update to Meta Ads location targeting
Meta quietly rolled out the change without making any announcements. For some accounts, Meta has just updated its location targeting settings. What’s changed. In the past, Facebook’s default setting for targeting locations was “Living in or recently in this location.” This meant that without making any alterations to the settings, advertisers would reach individuals who either resided in the selected locations or had recently visited them, regardless of their permanent address. There were four available options to choose from: People living in or recently in this location People living in this…
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