June 2023 - Latest News, Headlines at Peter Zmijewski

Should you bother rewriting your ads?

June 30, 2023 news

Rewriting and testing your ad copy may not be the most glamorous way to improve your paid search campaigns, but columnist Jacob Baadsgaard points out that it can be an incredibly effective way to get more bang from your budget. When it comes to paid search, there is a lot to optimize. Amidst all of the keywords, bidding and landing page refinements you have to do on a regular basis, it can be easy to wonder, “Does my ad copy actually make a difference?” To make matters worse, there’s nothing…

SEO

How to plan SEO content that actually ranks

June 29, 2023 news

Learn how to identify metrics for content goals, perform keyword research that drives SEO value and build your content calendar. Content has been king for a while now, but just because you wrote something doesn’t mean it’ll drive qualified traffic to your site. In fact, it doesn’t even guarantee that your content will show up in search results: 90% of content on the web gets no traffic from Google, according to 2020 data from Tim Soulo of Ahrefs. The key to effective content is planning. I’m sure there are some people who…

Prepare For Flight Delays As Airlines Are Poised to Miss 5G Deadline

June 28, 2023 news

Transportation Secretary Pete Buttigieg is warning that passengers may be in for flight delays as airlines are poised to miss their 5G deadline. Verizon and AT&T have been throttling 5G performance around airports after a hard-fought deal in which the carriers made the concession to give airlines time to refit their aircraft. After purchasing billions in mid-band spectrum licenses from the FCC, airlines and the FAA warned that many aircraft altimeters were vulnerable to interference from mid-band 5G. The two camps agreed to a deal whereby Verizon and AT&T would reduce…

Marketing

How Virtual Employee Engagement Platforms (VEEPs) Can Help Financial Institutions Address Worker Shortages and Improve Productivity

June 27, 2023 news

The current employee shortage is causing significant problems for financial institutions in the United States. Not only is it difficult for them to find talent, but keeping engagement levels high is also a challenge. Job satisfaction levels across the country continue to decline, with only 50% of banking and credit union employees being highly engaged. Additionally, at least half of the American workforce is “quietly quitting” their jobs, and over one-third of banking and credit union employees are actively looking for new employment. Lack of recognition is a primary reason…

Bing

Bing Launches News, Sports, Weather & Finance Apps For Windows Phone 8

June 23, 2023 news

After releasing a number of new updates for the Windows Phone 8 yesterday, Bing announced today it has launched News, Sports, Weather and Finance apps for the phone as well. Originally released for Windows 8 last October, the mobile versions offer a new collection of apps for Windows Phone 8 users. Bing News App Bing […] After releasing a number of new updates for the Windows Phone 8 yesterday, Bing announced today it has launched News, Sports, Weather and Finance apps for the phone as well. Originally released for Windows 8 last October, the…

google

Google postpones page experience update rollout

June 23, 2023 news

The page experience update will now gradually rollout in mid-June and won’t be fully live until the end of August. Google announced that it is postponing the rollout of the page experience update, specifically the ranking change, from May 2021 to be a gradual rollout that won’t start until mid-June 2021 and won’t be fully rolled out until the end of August. Google is pushing off the rollout timeline for this update to “help you continue to make refinements to your website with page experience in mind,” the company said. Truth is, I suspect most site owners who…

SEO

Link intent: How to combine great content with strategic outreach

June 21, 2023 news

Building content that naturally earns links is more effective, evergreen and efficient than old link building tactics. Here’s why. AI is sure to have fundamental ripple effects in SEO, but I’m predicting that the importance of establishing authority won’t be diminished. Your content will now be battling with even more competition: AI results in the SERP and AI-produced content from other publishers. Delivering signals of authority and value will be more vital than ever. As long as organizations and individuals are still publishing content, backlinks will be an important part of that authority.…

SEM

7 questions brands must ask when assessing affiliate agencies

June 20, 2023 news

Evaluating potential affiliate agency partners? Getting the answers to these questions will help you find the right fit. Affiliate has gained serious momentum in brand marketing portfolios over the last few years. It’s especially hot in turbulent economies thanks to its low-risk nature that enables brands to spend only on guaranteed outcomes. With many brand marketers suddenly affiliate-curious, it seems like a good time to lay out a few critical questions those brands (especially those heavily invested in paid and organic search) should ask to assess the fit of potential affiliate agency…

Semiconductor Firm NXP Expands San Jose Presence

June 19, 2023 news

Semiconductor firm NXP is expanding its presence in San Jose, California, signing a lease for additional office space. NXP is based in the Netherlands, but already has two locations in San Jose. According to The Mercury News, the third location consists of 40,100 square feet at 110 Rose Orchard Way. The deal is a welcome boost to the local real estate market, which is still recovering from the pandemic.