Ask Instacart brings generative AI to Instacart’s search experience
Instacart’s new search experience will feature sponsored product campaigns from consumer packaged goods (CPG) brands. Instacart is adding generative AI to its search experience. Called Ask Instacart, the new search feature is designed to help answer shoppers’ grocery-related questions and give a boost to sponsored product campaigns. How it works. Just like with Google and Microsoft Bing, Instacart users will be able to search via natural language queries and get personalized recommendations. For example: “What kind of side dishes should I serve with lamb chops?” “What are dairy-free snacks for kids?”…
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