7 questions brands must ask when assessing affiliate agencies
Evaluating potential affiliate agency partners? Getting the answers to these questions will help you find the right fit. Affiliate has gained serious momentum in brand marketing portfolios over the last few years. It’s especially hot in turbulent economies thanks to its low-risk nature that enables brands to spend only on guaranteed outcomes. With many brand marketers suddenly affiliate-curious, it seems like a good time to lay out a few critical questions those brands (especially those heavily invested in paid and organic search) should ask to assess the fit of potential affiliate agency…
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