Link intent: How to combine great content with strategic outreach
Building content that naturally earns links is more effective, evergreen and efficient than old link building tactics. Here’s why. AI is sure to have fundamental ripple effects in SEO, but I’m predicting that the importance of establishing authority won’t be diminished. Your content will now be battling with even more competition: AI results in the SERP and AI-produced content from other publishers. Delivering signals of authority and value will be more vital than ever. As long as organizations and individuals are still publishing content, backlinks will be an important part of that authority.…
Read More