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Month: June 2023

Marketing 

Supercharge your customer experience with the power of QR codes

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In this webinar, learn the secrets to creating flawless user experiences. QR codes have become a powerful tool for driving user engagement and seamless experiences. But are you harnessing their full potential? During this webinar, we’ll dive into the art of designing QR codes to ensure maximum scanning efficiency. Learn how to create visually captivating codes that entice users and make your app stand out from the competition. QR marketing expert, Scott Allan, Chief Marketing and Solutions Officer at URLgenius, will guide you through the potential pitfalls to avoid, ensuring…

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Bing 

Microsoft Bing updates search results interface to make it more visually immersive

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Microsoft Bing updates recipe results, similar looking items, expandable carousels, infographic panels and local answers design. Microsoft announced several updates to Microsoft Bing Search that make the search experience more “visually immersive,” the company said. This update goes across many different search features including recipe results, image search’s similar looking items, expandable search result carousels, infographic knowledge panels and the local answers design. Let’s go through each update briefly below. Infographic-like search panel experience Microsoft launched these new knowledge panel designs that have very visually appealing. Microsoft said it’s goal…

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google 

Google announces travel product updates for vacation rentals, hotel booking extensions to begin rolling out

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Some features may increase competition in travel ads, while others make ad creation and support easier for PPC marketers. With the unpredictability of travel last year, Google made adjustments to help both advertisers and searchers adapt. Now, travel- and tourism-related businesses are expecting a dramatic increase in search volume and bookings due to the pent-up demand for … well, just getting the heck out of our houses after a year in lockdown. At Google Marketing Live, Google announced three new travel products and updates to help partners capture this increase…

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Social 

Report: Twitter Not Paying Its Google Cloud Bills, Risking Operations

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Twitter’s reputation as a deadbeat company under Elon Musk continues unabated, with the company refusing to pay its Google Cloud bills. Twitter has been in hot water numerous times since Musk’s buyout over not paying its bills or honoring contractual obligations. The latest issue, however, could have major repercussions, crippling the teams responsible for combating spam, child abuse material, and more. According to Platformer, the company is refusing to pay its Google Cloud bill, a service used heavily by the company’s trust and safety teams. The social media platform has been working to…

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SEO 

Expert-level training, Q&A, networking – online this week at SMX Advanced

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Join us online, June 13-14, for FREE! Searching for advanced, actionable tactics to take advantage of generative AI, transition to GA4, and drive more traffic, leads, and conversions? Search no more. Join us online – tomorrow and Wednesday, June 13-14 – for SMX Advanced – the only conference designed by advanced search marketers for search marketers. (Psst… Can’t attend live? Instant on-demand access is included for free, so you can train when it fits your schedule!) Your FREE All Access pass unlocks nearly 70 tactic-rich sessions, Overtime live Q&As, platform demos, and networking meetups that explore the most sophisticated SEO and…

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SEM 

Ask Instacart brings generative AI to Instacart’s search experience

news

Instacart’s new search experience will feature sponsored product campaigns from consumer packaged goods (CPG) brands. Instacart is adding generative AI to its search experience. Called Ask Instacart, the new search feature is designed to help answer shoppers’ grocery-related questions and give a boost to sponsored product campaigns. How it works. Just like with Google and Microsoft Bing, Instacart users will be able to search via natural language queries and get personalized recommendations. For example: “What kind of side dishes should I serve with lamb chops?” “What are dairy-free snacks for kids?”…

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Latest News 

YouTube TV Update Brings Apple TV Fixes and Improve Audio/Video Sync

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YouTube has released an update to YouTube TV that addresses a number of issues, including audio/video sync and Apple TV crashes. A Team YouTube member posted a notice on Reddit outlining the changes. Two of the biggest were audio/video sync fixes and a fix to address an issue that caused long content to crash a first-gen 4K Apple TV: 5.1 Audio/Video Sync: We’re rolling out some fixes over the next few weeks to address A/V sync issues across Live playback. We continue to welcome feedback! Feel free to leave a picture of your…

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Marketing 

Mastering the delicate balancing act of marketing

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The best modern marketing creates connections and builds customer loyalty by balancing the art and science of marketing. As marketers, we often work in the liminal space between businesses and customers. For you to succeed, both must be satisfied. The concerns of the business – revenue, growth, operations – mean little to customers, and the business often sees customers in return as line items in a financial report. It’s a delicate balancing act to satisfy both. This is why both art and science are so essential for modern marketing. Art…

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Bing 

Bing Chat increases chat turns, adds visuals to travel queries and expands Bing Image Creator

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Bing Chat now supports 30 chat turns in a single conversation. Microsoft Bing has released a number of improvements to Bing Chat this week, including more chat turns, more visuals and expanding Bing Image Creator. More chat turns. Bing Chat now supports 30 chat turns per conversation, which is up from 20 chat turns per conversation. Plus, you are now allowed 300 total chat turns per day. Bing explained, “This increase also applies to any conversations in your chat history.” So you are allowed to return to conversations where you may…

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google 

Part two of Google Search spam update on June 28 rolling out

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This update impacts both web and image results and is a global update. Google has released the second part of the “spam update” today, June 28. The update comes after part one rolled out on June 23. “The second part of our spam update has begun today, and it will also conclude later today unless we share otherwise,” Google said. Impact. Both parts of this spam update were “global” updates that targeted both web results and image results, Danny Sullivan of Google told us. The announcement. Here is Google’s two part announcement: Lots…

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