Social 

How Instagram ranks content in 2023: Feed, Stories, Explore, Reels, Search

Here’s everything we know about how Instagram ranking algorithms work to help you maximize your visibility and engagement. Instagram has updated its resource explaining how ranking works across each part of its app – Feed, Stories, Explore and Reels. Why we care. It’s critical to understand how Instagram ranking works if you want to maximize your visibility and engagement on this platform. What’s new. Instagram Ranking Explained is an update to a 2021 post – so most of the changes are fairly minimal. Of note, Instagram: Separated Feed and Stories into two separate sections. Put…

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SEO 

Get your B2B site unstuck: Top SEO tips for stagnant sites

Want to get your B2B site growing again? Learn specific steps you can take to help combat decaying organic traffic on your site. If you’ve ever analyzed traffic patterns for a website, you know that organic traffic ebbs and flows over time. Even the most authoritative sites will have older pages that see traffic drops. With the recent run of algorithm updates, you might have a previously stable site that’s seen more turbulence (and even a longer-term flattening or drop) than it had in years past. In this article, we’ll walk…

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SEM 

Google modifies shopping ads policies to enhance transparency

The changes to the YouTube Shopping ad and Discovery products ad requirements aim to clarify policies and enforcement procedures. Google has updated its Shopping ads Policy Center and free listings Policy Center to improve transparency for advertisers and retailers. These updates provide clearer information about how Google enforces its policies. What’s new. Google has clarified the YouTube Shopping ads requirements and Discovery product ads format requirements to help retailers understand why their ads may not be performing well and how to address any issues. The policies. You can review the Google Shopping ads policy center here, as…

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Latest News 

WhatsApp Multi-Phone Mode Rolling Out to iPhones

WhatsApp’s biggest feature in recent years is now rolling out to iPhones after initially debuting on Android. WhatsApp announced its multi-phone feature in mid-April, allowing users to use multiple phones on the same account. The feature began rolling out to Android first, but WABetaInfo is reporting that the feature is now making its way to iPhones: Although WhatsApp did not specify it in their blog post, this feature was only available for WhatsApp for Android, so it was not possible to link your WhatsApp account to a second iOS device. However, thanks to the official…

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