Case study: More content is not always better for ranking in Google
Content is king in SEO, but it’s critical that it’s the right type of content for your target audience and the SERP landscape for each client. It’s common to hear “content is king” in the SEO industry. Although I agree with that statement, it should not be applied cart blanche for every single site in every single situation. In fact, there are cases in which adding too much low-value content can have the opposite effect for SMBs and local businesses. The situation. Last year, Sterling Sky worked with a personal injury lawyer client…
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