Web.com buys Acquisio for machine learning, PPC management capabilities
Acquisio’s platform takes a machine learning-supported approach to paid search programs. Acquisio, which provides SEM campaign management tools for enterprises and small businesses, was acquired by Web.com. Web.com has many thousands of small business customers, who buy web hosting and a range of digital marketing services, including search, social and e-commerce. The terms of the transaction, announced Wednesday, were not disclosed. Montreal-based Acquisio has invested heavily in developing machine learning and automation capabilities over the past several years. Web.com, based in Jacksonville, Florida, said in an email that it will be broadly applying…
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