3 ways PPC campaign management could soon change
From match type consolidation to blended campaigns and auto-applied recommendations, here’s what’s potentially in store for PPC marketers. Search marketing has evolved rapidly in the past 12 months. This trend will likely continue to accelerate over the next two years. Automation and AI have already revolutionized the search industry, and it’s worth considering what other changes could be coming our way in the future. Based on recent history and other indications from platforms like Google and Microsoft, here’s what might be in store for our PPC campaigns. 1. Match type…
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